The One Show

November 1, 2017

February 9, 2018

Awards Description

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Deadline to Enter: January 31, 2018

Click to see Categories

The One Show utilizes a quarterly entry system, offering four separate submission periods. This gives entrants the opportunity to submit work while it is first to market and top of mind. Our judges will view and judge the work on an ongoing basis by quarter, allowing them to view work in smaller batches and affording them more time to consider each piece.Please note that since certain Design, Direct Marketing, and Print & Outdoor categories allow for physical material submissions, all work submitted in these categories will be judged during our in-person judging process in March 2018. Penta Pencil entries are accepted in all quarters, but will be judged after the final deadline.


    • 1st Quarter Deadline: August 18, 2017
    • 2nd Quarter Deadline: September 29, 2017
    • 3rd Quarter Deadline: November 30, 2017
    • Final Deadline: January 31, 2018
    • Physical Materials Deadline:
      All physical media (print, collateral, 3D, etc) must reach The One Club office by February 17, 2018.
  • Payment Deadline:
    All offline payments must reach The One Club within 15 business days of the invoice date.



    • First Round: Entries will be judged online after each Quarter Deadline.
    • Final Round: Entries that advance from First Round will be judged in March, 2018.


     First Round judging for Design, Direct Marketing, Print & Outdoor, and Penta Pencil entries will be after the final deadline.


    • Shortlists Announced:
      1st & 2nd Quarters – November, 2017
      3rd Quarter – January, 2018
      Shortlisted work has advanced to the final round of judging. Please note that being shortlisted does not guarantee winning an award.
    • Finalists Announced: April, 2018
      All work that has won an award—pencil or merit—is considered a finalist. The specific type of award will be publicly revealed at The One Show ceremonies.
  • Finalist Confirmations Due: April 20, 2018
    All finalists will be contacted to confirm that all information related to their winning entries is complete and accurate.


    • Creative Week: May 7–11, 2018
      More details on the individual events will be announced as we get closer to Creative Week.
  • The One Show Awards: May 9 & May 11, 2018
    One Show Gold, Silver and Bronze Pencil winners will be honored at award events to be held in New York City.
    Tickets will be available as we get closer to Creative Week.


Click to see Eligibility

Click to see the FAQs


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