The ADC 97th Annual Awards

November 1, 2017

January 31, 2018

http://www.adcawards.org/contact/

212-979-1900

Awards Description

Where Craft Will Take Us

For the past 97 years, The ADC Annual Awards has continuously honored the very best in meticulous craftsmanship in the worlds of design, advertising and other commercial creative arts. With nearly a century of rich history in everything from illustration and photography to animation and digital arts, the ADC Annual Awards is a reliable industry barometer for where craft will lead us in the years to come.

Call for Entries Opens for ADC 97th Annual Awards, New Tiered Pricing and Category Changes Announced

The ADC 97th Annual Awards, this year with the theme “Where Craft Will Take Us”, continues the organization’s historic focus of honoring global work that exemplifies the very best in craft, design and innovation. This year’s jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is January 31, 2018.

New tiered pricing structure
Big news for this year’s competition is a tiered pricing structure designed to make it easier for smaller agencies, studios and freelancers to participate. Companies with 21 or more employees pay the standard entry fee; smaller shops with from 2 to 20 employees get a discount on entries (amount varies by discipline) and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.  Read More…

NEW FOR THIS YEAR

The ADC 97th Annual Awards is pleased to introduce a tiered fee system specifically for freelancers, individuals and small companies. We believe that impeccable craft and design comes from all corners of the industry, from the gleaming agencies working their magic on global clients; to the design boutiques developing a new logo for an up and coming brand; to the lone illustrator or photographer breathing life to a magazine editorial. It is our hope that our new pricing will encourage entries from across the creative spectrum.

 

 

Deadlines

DEADLINE FOR ALL CATEGORIES
January 31, 2018
Please note that each entry completed in the system after 11:59PM EST on January 31 will have a $50.00 late fee automatically applied.

 

Eligibility

All entries must have been printed, published, aired or broadcast live online for the first time between February 6, 2017 and February 5, 2018 in any country. Entries may be submitted by any company or individual involved in the creation or production of the work.

Download Entry Guide PDF

Small Company
Refers to companies that have between 2 and 20 employees (full-time, part-time and regular freelancers). The company is responsible for the bulk of a project’s creative duties.

Freelancer
Refers to self-employed individuals who are responsible for the bulk of a project’s creative duties.

Students
Students currently enrolled in undergraduate, graduate, and continuing education programs in advertising, graphic design, photography, illustration, and digital media are eligible to enter the competition, and are invited to submit published or unpublished work in any category.

Student work will be judged separately but by the same criteria as professional work. Gold and Silver winners will be included in related advertising and promotional materials.

Student work must be entered here.

Special Awards

Beyond the coveted Gold, Silver and Bronze Cubes, the ADC 97th Annual Awards also presents special honors for entrants that stand above even those prestigious accolades.

 

Best in Discipline


NEW  — After each jury selects its Gold, Silver and Bronze Cube winners, they will then choose which Gold Cube winner stands above all others within their discipline. This entry will be named Best in Discipline.

 

ADC Black Cube (Best in Show)


Once selected, all Best in Discipline winners will be grouped together and judged one final time, this time by a combination of all juries. The entrant with the most votes will receive the coveted ADC Black Cube for Best in Show.

 

Design for Good/Designism


NEW  — Design For Good awards work that not only meets peerless creative standards, but also encourages positive societal and political change. The top scoring Gold Cube winning entrants across all Design for Good categories — as selected by their respective juries — will be brought together to be judged across all juries as a whole. The best entry will be awarded the ADC Designism Cube.

 

‘Of The Year’ Honors


Cumulative awards are also presented in the following categories:

Network of the Year
Advertising Agency of the Year
Small Agency of the Year
Design Firm of the Year
Small Design Firm of the Year
Digital Agency of the Year
Production Company of the Year
Brand of the Year

File Preparation

 

 

General Notes


Print entries for Advertising, Brand / Communication Design, Packaging Design, Product Design and Publication Design categories are uploaded digitally through the entry system, and corresponding physical print elements must also be supplied to the ADC Annual Awards.

If you are entering one of the Digital categories and you are submitting a URL, this URL should not simply be a link to Youtube or Vimeo. The URL field is meant for landing pages, websites, sizzle reels, etc.

 

Digital Print Submissions


File Type:
JPEG

Dimensions:
The longest side of each image should be at least 2400 pixels long
The longest side of each image must be a maximum of 4800 pixels long

Max File Size:
5 MB

Colorspace:
RGB

 

Physical Print Submissions


In addition to the digital upload, all advertising, brand / communication design, packaging design, product design and publication design print entries must provide physical prints, unmounted, and no larger than 24×36 inches (60×90 cm). Physical materials must be mailed to the ADC 97th Annual Awards by the deadline – find the address below.

– Attach one entry form to the back of each entry. For example, a three part campaign should include three entry forms.

– For Print Campaigns, tape each campaign together accordion style reading from left to right (horizontal) as a single unit. Number each ad within the campaign in the same sequence as indicated on the entry form.

– Printed Materials and Promotions: submit original materials. A clear, plastic sleeve is advisable for printed material such as brochures, annual reports, etc.

All Physical Print Submissions must arrive at ADC by the deadline: February 17, 2018.

The One Club for Creativity
ATTN: ADC 97th Annual Awards
260 Fifth Avenue, 2nd Floor
New York, NY 10001
United States

Please Note: The One Club for Creativity cannot return entries under any circumstances.

 

Broadcast & Video Submissions


Video submissions will only be accepted through online upload. DVDs will not be accepted.

Resolution:
1920 x 1080 is preferred and recommended
Minimum resolution of 1280 x 720

Aspect Ratio:
All videos must be submitted in 16×9 format
4×3 videos should be submitted with black pillars

Format:
.mov or .mp4
H.264 compression with a maximum bit rate of 8196 kbps
Audio compression must be AAC

File Size:
No larger than 200 MB

 

Audio Submissions


Audio submissions will only be accepted through online upload.

Format:
MP3

File Size:
No larger than 200 MB

Packaging & Shipping

Please send all Advertising and Design physical entries to:

The One Club for Creativity
ATTN: ADC 97th Annual Awards
260 Fifth Avenue, 2nd Floor
New York, NY 10001
United States

Please pack your entries carefully so they arrive in perfect condition for judging.

 

Multiple Packages


Send all packages at the same time, and mark the outside of each (1/3, 2/3, 3/3, etc.), on the packaging label where it is indicated. If you did not pay online, payment should be enclosed in a separate envelope, clearly visible and placed on top of the entries inside the first package.

 

International Entrants


Please write the following on the outside of the package:
International Awards Contest Material – No Commercial Value – Free Domicile – Bill to Shipper

For customs purposes, you must also affix an envelope marked “Commercial Invoice” on the outside of the first package. The envelope must contain copies of a commercial invoice or document, including the notation: “Contest Material-No Commercial Value-Free Domicile-Bill to Shipper.” The One Club for Creativity, Inc. will not pay for any shipping charges, customs duties or taxes incurred.

If you are submitting alcohol for any of the Package & Product Design categories, and you are sending from outside of the USA, please do not actually send alcohol within the bottles. Customs will not deliver your packages.

 

Preparing Packages


Print out your Mailing Label and affix it to the front of each package.

Keep campaigns together and place one entry label on the back of the first piece. We suggest the accordion method, where campaign pieces are taped together and fold out.

Do not individually package each entry. Although we appreciate meticulously packaged entries, do not individually wrap each piece. Separating pieces by medium is fine, but there is no need to package each print in its own envelope.

Be conscious of excessive bubble wrap. Perhaps your agency does not have total confidence in your local courier, but please show restraint when packaging your entries.

Send the correct number of pieces. If the same print is submitted in more than one advertising or design category, you MUST send separate prints for each category. The One Club for Creativity, Inc. will NOT move entries from a category to fill incomplete campaigns.

PLEASE NOTE: THE ONE CLUB FOR CREATIVITY, INC. CANNOT RETURN ENTRIES UNDER ANY CIRCUMSTANCES.

Payment

NEW FOR THIS YEAR

The ADC 97th Annual Awards is pleased to introduce a tiered fee system specifically for freelancers, individuals and small companies. We believe that impeccable craft and design comes from all corners of the industry, from the gleaming agencies working their magic on global clients; to the design boutiques developing a new logo for an up and coming brand; to the lone illustrator or photographer breathing life to a magazine editorial. It is our hope that our new pricing will encourage entries from across the creative spectrum.

 

 

Important

  • All payments must be made in U.S. Dollars.

 

  • ALL ENTRY FEES ARE NON-REFUNDABLE AND NON-TRANSFERABLE.
    Whether you select online or offline payment, you are committing to pay for your entries in full.

 

  • All offline payments must reach The One Club for Creativity within 15 business days of the invoice date.

 

 

 

Online Payment

  • ONLINE CREDIT CARD
    AMEX, MASTERCARD and VISA credit cards are accepted. Your credit card information will be encrypted and processed via VeriSign Secure Online Payment Gateway so your privacy is protected. The One Club for Creativity, Inc. WILL NOT STORE your information for any reason.

    Please Note: If you get a “VeriSign Error” message when you try to submit your online payment, then your transaction could not be processed. There may be limits or restrictions on your credit card or the credit card company may not be recognizing the charge as valid. You will need to check with your credit card provider to approve the charge and then resubmit your card information.

 

 

Offline Payment

  • CHECK
    For the total amount of fees, checks must be made payable to:   The One Club for Creativity, Inc.
    ALL CHECKS MUST BE IN U.S. DOLLARS DRAWN ON A U.S. BANK.

 

  • OFFLINE CREDIT CARD
    The online entry system will automatically generate a printable payment form. Fill this out with your card information.
    AMEX, MASTERCARD and VISA credit cards are accepted.

 

  • WIRE TRANSFER
    International entrants may arrange for payment via wire transfer. Account details will be given during the payment process.

    Please Note: A $35.00 USD fee will be applied.

Fees

NEW FOR THIS YEAR

The ADC 97th Annual Awards is pleased to introduce a tiered fee system specifically for freelancers, individuals and small companies. We believe that impeccable craft and design comes from all corners of the industry, from the gleaming agencies working their magic on global clients; to the design boutiques developing a new logo for an up and coming brand; to the lone illustrator or photographer breathing life to a magazine editorial. It is our hope that our new pricing will encourage entries from across the creative spectrum.

 

 

Advertising


Freelancers: $100.00 Single / $150.00 Campaign
Company Size = 2-20 Employees & Individuals: $300.00 Single / $450.00 Campaign
Company Size = 21+ Employees: $450.00 Single / $600.00 Campaign

 

Brand / Communication Design


Freelancers: $100.00 Single / $150.00 Series
Company Size = 2-20 Employees & Individuals: $200.00 Single / $250.00 Series
Company Size = 21+ Employees: $250.00 Single / $300.00 Series

 

Design for Good


Freelancers: $100.00 Single / $150.00 Campaign
Company Size = 2-20 Employees & Individuals: $200.00 Single / $250.00 Campaign
Company Size = 21+ Employees: $250.00 Single / $300.00 Campaign

 

Experiential Design


Freelancers: $100.00 Single / $150.00 Campaign
Company Size = 2-20 Employees & Individuals: $300.00 Single / $450.00 Campaign
Company Size = 21+ Employees: $450.00 Single / $600.00 Campaign

 

Illustration


Freelancers: $100.00 Single / $150.00 Series
Company Size = 2-20 Employees & Individuals: $150.00 Single / $200.00 Series
Company Size = 21+ Employees: $200.00 Single / $250.00 Series

 

Innovation


Freelancers: $100.00 Single
Company Size = 2+ Employees & Individuals: $500.00 Single

 

Integrated


Company Size = 2-20 Employees & Individuals: $500.00 Campaign
Company Size = 21+ Employees: $700.00 Campaign

 

Interactive


Freelancers: $100.00 Single / $150.00 Campaign
Company Size = 2-20 Employees & Individuals: $300.00 Single / $450.00 Campaign
Company Size = 21+ Employees: $450.00 Single / $600.00 Campaign

 

Motion / Film Craft


Freelancers: $100.00 Single / $150.00 Series
Company Size = 2-20 Employees & Individuals: $150.00 Single / $200.00 Series
Company Size = 21+ Employees: $250.00 Single / $300.00 Series

 

Packaging


Freelancers: $100.00 Single / $150.00 Series
Company Size = 2-20 Employees & Individuals: $200.00 Single / $250.00 Series
Company Size = 21+ Employees: $250.00 Single / $300.00 Series

 

Publication Design


Freelancers: $100.00 Single / $150.00 Series
Company Size = 2-20 Employees & Individuals: $200.00 Single / $250.00 Series
Company Size = 21+ Employees: $250.00 Single / $300.00 Series

 

Typography


Freelancers: $100.00 Single / $150.00 Series
Company Size = 2-20 Employees & Individuals: $150.00 Single / $200.00 Series
Company Size = 21+ Employees: $200.00 Single / $250.00 Series

 

Contact Information

adcawards@oneclub.org

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