Red Dot Award: Product Design
The origins of the Red Dot Design Award date back to 1955. The institution behind the competition is the Design Zentrum NRW, which is led by Professor Dr. Peter Zec since 1991. Its distinction, the Red Dot, is established internationally as one of the most sought-after quality marks for good design. In order to assess the diversity in the field of design in a thorough and professional manner, the award breaks down into three diciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. Each award is organised once a year. From products to communication projects and packaging to design concepts and prototypes, the Red Dot Award tracks the most prominent trends worldwide.
With the help of the jury, the internationally organised competition “Red Dot Award: Product Design” appraises the best products of the year. In 48 categories, manufacturers and designers can enter their innovations. The jury only awards a Red Dot to products with a high design quality. The best products of a category are awarded the “Red Dot: Best of the Best” while entries which impress with a well-thought-out detail solution are awarded with the “Honourable Mention”.
Young talents are encouraged to a special degree: On the Young Professionals Application Day, graduates of design courses, who have obtained their academic qualifications within the past five years, have the opportunity to take part in the draw for one of 50 free registrations. In addition to the registration for the competition, the up-and-coming talents will be provided with comprehensive free benefits if they win an award.
It is a tradition to honour the laureates at the grand awards ceremony, the Red Dot Gala. The award-winning products will be displayed amongst others in the Red Dot Design Museums, the Online Presentation and in the Red Dot Design Yearbook. By featuring the sought-after winner label in their own marketing and communications, the laureates can distinguish themselves from their competitors.
The Red Dot jury
At the heart of the Red Dot Award: Product Design is its jury. With their specialist knowledge, some 40 recognised experts from around the world guarantee the high quality standards and thus the value of the Red Dot seal. While the set-up of the jury changes annually, one element remains the same: all members commit to the “Code of Honour”, which states that jurors cannot participate in the adjudication of products they were involved in. In addition, no juror can be employed by an industrial manufacturing company. This prevents conflicts of interest and ensures the highest possible degree of fairness and neutrality.
In an evaluation process lasting several days, the international experts test, discuss and evaluate every single entry without a preselection. Thereby, the submissions are not compared with each other, but are assessed individually.
For a successful registration, only a few steps are necessary:
- In order to start your registration for the Red Dot Award: Product Design 2018, it is necessary to register in the My Red Dot portal.
- There, you can provide all necessary information on your products as well as on the manufacturer and designer.
- Afterwards, you have to prepare the product for the adjudication and send it to our Red Dot Judging Hall.
We are happy to assist you in presenting your product as good as possible in front of the jury. Please feel free to contact us via firstname.lastname@example.org anytime.
Dates of the Red Dot Award: Product Design 2018
Early Bird: 9 October 2017 – 28 November 2017
Regular: 29 November 2017 – 16 January 2018
Latecomer: 17 January 2018 – 9 February 2018
Young Professionals Application Day:
6 December 2017 for 24 hours
The jury session takes place in February 2018.
Notification of the result is given in March 2018.
Awards ceremony: 9 July 2018
Online presentation: from 9 July 2018
Red Dot Design Yearbook: published on 9 July 2018
Dates for self-assembly*:
29 January – 2 February 2018
Dates for pre-assembled product submissions**:
29 January – 16 February 2018
Dates for motor vehicle (automobiles, buses, motorbikes etc. in the original):
1 March 2018, until 8 a.m.
* Products which have to be assembled in-house by you.
** Products which have not to be assembled.
Product delivery will only be accepted workdays from 10 a.m. to 4 p.m. Please make sure that you make the appropriate arrangements.
Delivery in the categories “Household appliances and household accessories”, “Kitchen appliances and kitchen accessories”, “Garden appliances, garden tools and garden equipment”, “Personal care, wellness and beauty”, “Heating and air conditioning technology”, “TV and home entertainment”, “Audio”, “Cameras”, “Drones and action cameras”, “Mobile phones, tablets and wearables”, “Communication technology” and “Computer and information technology”:
We will appreciate if your products are delivered fully functional so that they could actually be operated at the jury session and thus could be tested by the jury. Please mark your package and the product itself using the labels sent to you. To make sure that your product can be delivered quickly, we ask that you inform your logistics company (courier, freight forwarder, etc.) of the PI code allocated to you.
Design Zentrum Nordrhein Westfalen e.V.
Red Dot Award: Product Design 2018
Red Dot judging hall
45472 Mülheim an der Ruhr
Entry rules & GTC
Manufacturers and designers from around the world, whose products are being fabricated in an industrial production process, are invited to participate in the Red Dot Award: Product Design 2018.
To be eligible for registration, admission is dependent on the products having been launched on the market at the latest by 1 July 2018 and no more than two years previously prior to the date of the product registration.
Non-industrial unique items are barred from participating. To take part in the Red Dot Award: Product Design, you have to agree to the General Terms and Conditions.
Award ceremony “Red Dot Gala”
The Red Dot Gala on 9 July 2018 in the Aalto-Theater in Essen is the final celebratory highlight to mark the close of the competition. All prizewinners of the Red Dot: Best of the Best are granted the special honour of receiving the Red Dot Trophy on stage in the presence of around 1,200 guests from all over the world, including design stars, media representatives, business experts, and political figures.
The Red Dot: Design Team of the Year” is also announced on stage and receives its “Radius” challenge cup.
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