FCS Portfolio Awards

February 1, 2018

February 21, 2018

https://thefcs.org

Awards Description

Note: If you have not yet registered to submit an entry for the 24th Annual FCS Portfolio Awards,

 Please create an account:

Click Here to Register and Enter

Now in its 24th year, the FCS Portfolio Awards are presented annually to honor excellence in financial marketing and communications.  Judged by a panel of senior industry experts, the awards recognize the industry’s best creative work and effective messaging in

   Business to Business, Consumer Retail and Corporate Image.

Work will be judged in the following categories:

There will also be Best in Show awards for Business to Business, Consumer Retail, Corporate Image, Digital Media, and Multicultural, as well as the Judges Choice award for best overall work.

 Submission Fee, all entries: $350

Deadline for submissions: February 21, 2018

Winners will be announced at the 24th. Annual FCS Portfolio Awards Gala,

 Thursday, May 10, 2018, to be held at the Ziegfeld Ballroom in New York City.

 

For technical questions about submissions and required material, please contact:

Anniken McKeon,   732-963-9950     fcscfe@comcast.net

For questions related to the 24th Annual FCS Portfolio Awards, please contact:

General information:  Cindy Pabst    cpabst@businessinsider.com                                                             

Sponsorship:  Kevin Windorf    kevin@theFCS.org

Gold, Silver and Bronze trophies will be awarded in each category, based on the judges’ criteria for creative excellence. “Best in Show” categories include Corporate Image, Consumer Retail, B2B, Digital Media, and Multicultural.  Judges’ Choice award recognizes the best overall entry.

FCS Portfolio Awards will be given in the following groups:

BUSINESS-TO-BUSINESS

Work that seeks to market a specific financial or investment product or service, targeting a company or its employees, rather than an individual consumer. Example: Work from investment banks, asset management firms targeting financial advisors, or the investment arm of an insurance company.

 

CONSUMER RETAIL

Work that seeks to market a specific financial or investment product or service to a consumer. Example: A TV commercial for a specific credit card or an online campaign for a retail brokerage platform.

 

CORPORATE IMAGE

Work that seeks to build awareness or change perception of an entire company, as opposed to marketing a particular product or service.

Notes:

Entries can be submitted in only one of the above Groups.

Regardless of group or category, all work that specifically targets an audience based on language, ethnicity or diversity will be automatically eligible for the Multicultural Best in Show Award(Please submit English language translations where applicable.)

 

WORK WILL BE JUDGED IN THE FOLLOWING CATEGORIES:

AUDIO ADVERTISING     Any advertising that has aired on terrestrial radio, satellite radio, podcasts, or digital/streaming platforms (Pandora,    Spotify, etc.
ANNUAL REPORTS Printed and digital annual reports will compete for overall creative design and effectiveness. Reports for fiscal 2016 or 2017 published in 2017 are eligible.
NEW

BRAND / VISUAL IDENTITY

 

Any new or refreshed logo, mark or other graphic, including typography, for a company, a division, a business line or a product or service. Brand architecture is also eligible.

BRANDED CONTENT      Any written, graphic, or video content created by a brand — either in-house or in collaboration with a third party,  such as an agency or media company — that is distributed through a third party media vehicle  in a manner similar to editorial content and is clearly  identified as advertising or sponsored content. The award will recognize the brand as well as the agency  and media partner (if applicable).
COLLATERAL Any print communication targeting an external audience that does not appear in paid media and is not generally mailed to large numbers of people (Direct Mail).  Example: Capabilities brochures, sales material and product catalogs.
DIGITAL MEDIA Trophies will be awarded in these sub-categories:

AUDIO ADVERTISING   Any advertising that has aired on terrestrial radio, satellite radio, podcasts, or digital/streaming platforms (Pandora, Spotify, etc.).

APPS and TOOLS   Any application that serves to engage an external audience with a financial brand for education, information, data management or just fun.

DISPLAY / RICH MEDIA Online advertising in any format/size, using any web-based technology. 

EMAIL   Any marketing communication sent via email to a target audience.

MOBILE   Any advertising created specifically for mobile devices. This includes smartphones, tablets, phablets, etc.

WEB VIDEO   Video created for and distributed on a web site or web media channel (e.g., YouTube).

WEBSITE   Web pages or microsites created to promote a specific product line or to support a specific communications campaign.

DIRECT MAIL Any communication, including traditional “DM” packages and dimensional mailers, that is physically mailed to a target audience with the purpose of eliciting  action/response.
EVENT MARKETING On-site execution of any public / client-facing event, including trade shows, conferences, seminars, hospitality. All components of the experience, from physical to  digital, will be evaluated.
INTEGRATED MARKETING A campaign that uses three or more of the distinct channels/tactics listed on this page to communicate the same or complementary messages.
OUT-OF-HOME Advertising in a publicly viewable space. Example: billboard, transit, kiosks.
PRINT Advertising placed in paid print media. Example: Magazines and newspapers.
PUBLIC RELATIONS A campaign or initiative involving earned, unpaid, and/or social media that promotes a company, product, or service, etc.
SOCIAL MEDIA Trophies will be awarded in these sub-categories:

PAID ADVERTISING: Any work that involves paid placement or communications on a social networking site (Facebook, Twitter, LinkedIn, etc.).

NON-PAID/ORGANIC: Organic, unpaid social media campaign on one or more social media platforms for consumer communications, content delivery, and brand  engagement. Examples include tweets, FB updates and content not paid but pushed onto social media such as LinkedIn.

TELEVISION Commercials that aired on network or cable television.

ENTRY RULES

1. Materials submitted must have been published, aired or executed FOR THE FIRST TIME in the U.S./Canada between January 1, 2017 and December 31, 2017, and not previously submitted to the FCS Portfolio Awards.

2. All completed work must be on behalf of a financial services organization. Eligible entities include: banks, credit card companies, securities firms, exchanges, mutual funds, asset management companies, accounting firms, insurance products and services (including property/casualty and life insurance, but excluding health insurance).

3. Membership or affiliation with FCS is not required. Competition is open to all financial services marketing professionals. Entries may be submitted by agencies, financial companies or marketing organizations.

4. The FCS reserves the right to transfer incorrectly submitted entries into the proper category or group. The FCS is not responsible for any submission error including submission outside the category of “financial services.” Incomplete or mislabeled entries may be disqualified. Entry fees for disqualified entries will not be refunded.

5. Please limit entries to the number specified for each category under “Material Requirements.”  Individual components of an Integrated Marketing or PR campaign may also be entered as entries in other appropriate categories.

 

 

AUDIO ADVERTISING

 

Upload: MP3 or Provide: URL to the audio work.

Please Note: Judges should not have to download Apps or Tools!

MAXIMUM Three related executions per Entry.

No Usernames or Passwords.

ANNUAL REPORT Upload: PDF or Provide: URL to Creative

MAXIMUM One Report per Entry

No Usernames or Passwords.

BRAND / VISUAL IDENTITY Upload: jpeg, png, PDF, mp4, or Provide: URL to Creative.

Include artwork and in-situ images.

MAXIMUM Three related executions per Entry.

No Usernames or Passwords.

COLLATERAL Upload: PDF or Provide: URL to Creative

MAXIMUM Three related executions per Entry.

No Usernames or Passwords.

DIRECT MAIL Upload: jpeg, png, PDF or Provide: URL to Creative

MAXIMUM Three related executions per Entry.

No Usernames or Passwords.

PRINT Upload: jpeg, png, PDF or Provide: URL to Creative

MAXIMUM Three related executions per Entry.

Single ads from a campaign may be entered separately.

No Usernames or Passwords.

OUT of HOME Upload: jpeg, png, PDF, mp4, or Provide: URL to Creative.

Include artwork and in-environment photographs.

MAXIMUM Three related executions per Entry.

Single executions from a campaign may be entered separately.

No Usernames or Passwords.

BRANDED CONTENT Upload: jpeg, png, PDF, mp4 or Provide: URL to Creative

MAXIMUM Three related executions per Entry.

No Usernames or Passwords.

TELEVISION Upload: mp4 or Provide: URL to Creative

MAXIMUM Three related spots per Entry.

Single spots from a campaign may be entered separately.

No Usernames or Passwords.

WEB VIDEO Provide: URL to creative

MAXIMUM one video per Entry; UP TO 3 minutes in length.

No Usernames or Passwords.

SOCIAL MEDIA

(Paid and Non-Paid/Organic)

Provide: URL to the digital work specifically created for online.

MAXIMUM Three related executions per Entry.

No Usernames or Passwords.

DIGITAL MEDIA

(Apps and Tools, Display Rich Media, Email, Mobile)

Provide: URL to the digital work specifically created for online.

Please Note: Judges should not have to download Apps or Tools!

MAXIMUM Three related executions per Entry.

No Usernames or Passwords.

WEBSITE Provide: URL to the website.

MAXIMUM One Web site per Entry.

No Usernames or Passwords.

INTEGRATED MARKETING Submit all components, as ONE complete video presentation, or as ONEcomplete Website presentation.

Upload: PDFmp4 or Provide: URL to Creative

MAXIMUM one video or web site per Entry and MAXIMUM 3 minutes in length for the entire Integrated Media presentation (video or web).

No Usernames or Passwords.

EVENT MARKETING

 

Submit all components, one event per entry, as ONE complete video presentation, or as ONE complete Web site presentation.

Upload: PDFmp4 or Provide: URL to Creative

MAXIMUM one video or web site per Entry; UP TO 3 minutes in length for the entire Event Marketing presentation (video or web).

No Usernames or Passwords.

PUBLIC RELATIONS Select Public Relations on the Official Entry Form.

Upload: jpeg, png, PDF, mp4 or Provide URL to Creative

Submit all components, MAXIMUM of four related executions, as ONE complete video presentation, or as ONE complete Web site presentation.

Upload: PDFmp4 or Provide: URL to Creative

MAXIMUM one video or web site per Entry; UP TO 3 minutes in length for the entire Public Relations presentation (video or web).

Contact Information

kevin@thefcs.org

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