Digiday Content Marketing Awards

January 1, 2018

March 16, 2018

https://digiday.com/event/content-marketing-awards/

Awards Description

The Digiday Content Marketing Awards recognize the content that connects brands to audiences across channels including mobile, social, video and more. Over the years, the awards have honored leading work from companies like Casper, CNN, Dove and more.

Early Deadline: February 2, 2018 – $395 per entry
Regular Deadline: February 23, 2018 – $495 per entry
Last Chance Deadline: March 16, 2018 – $695 per entry

Have what it takes this year? Sign up here to receive reminders about deadlines, tips on entering, recommendations on categories and more.

CATEGORIES

  • Best Agency/Client Collaboration

    Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions.

    2017 WINNER: ALLY BANK & GREY NEW YORK – “LUCKY PENNY”
  • Best Brand/Influencer Collaboration

    Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results.

    2017 WINNER: CASPER – THE DOGFLUENCER DINNER
  • Best Experiential Marketing Campaign

    Honoring the best experiential marketing campaign by a brand or agency to connect with the consumer and encourage brand loyalty through an indoor and/or outdoor experience.

    2017 WINNER: EDELMAN AND UEG FOR SHIRE – THE EYELOVE ART PROJECT
  • Best New Product or Launch Campaign

    Recognizing the most outstanding content marketing campaign for the promotion of a new product or publication that generated buzz, built awareness and connected with its intended audience.

    2017 WINNER: TROLLI & PERISCOPE – #BEARDLYAWESOME FOR WEIRD BEARDS
  • Best Use of Native Advertising/Sponsored Content

    Awarding the most outstanding use of native advertising or sponsored content across multiple platforms that engaged, informed and promoted a brand, product or service to consumers.

    2017 WINNER: COURAGEOUS STUDIO BY CNN – HUMAN BY DESIGN – PRESENTED BY DEUS EX: MANKIND DIVIDED
  • Best Brand Publication – Print and/or Digital

    Honoring the most outstanding print or digital magazine created by a brand for the promotion of their brand, products or services.

    2017 WINNER: AUDIBLE – AUDIBLE RANGE
  • Best Branded Content Site – B2B

    Awarding the most outstanding B2B content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service to consumers.

    2017 WINNER: POLITICO FOCUS – HACKER AVENUE FOR LEIDOS
  • Best Branded Content Site – B2C

    Awarding the most outstanding consumer content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service.

    2017 WINNER: BENJAMIN MOORE & MEREDITH XCELERATED MARKETING – BENJAMINMOORE.COM
  • Best Branded Content Series

    Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher.

    2017 WINNER: GIANT SPOON FOR HP – “THE WOLF”
  • Most Original Email Campaign

    Honoring the most original branded email campaign that has most effectively and consistently engaged and informed an audience in a unique way.

    2017 WINNER: USA NETWORK – “MR. ROBOT”
  • Most Original Use of Facebook

    Honoring the most original use of Facebook by a brand, agency or publisher using targeting technology and new platform features to promote a brand, product or service.

    2017 WINNER: RESOLUTION MEDIA, OMD – “CALL OF DUTY: INFINITE WARFARE”
  • Most Original Use of Twitter

    Honoring the most original use of the latest developments on Twitter, including but not limited to Twitter Moments and increased character numbers to promote a brand, product or service.

    2017 WINNER: SAPIENTRAZORFISH FOR DOVE – “DEAR MEDIA”
  • Best Use of Instagram

    Awarding the brand, agency or publisher that has most effectively used Instagram’s newest developments, including Stories and zoom capabilities, in creative storytelling and audience engagement.

    2017 WINNER: BUSTLE FOR COTY – SO LASHY! MASCARA
  • Best Use of Snapchat

    Awarding the best use of Snapchat by a brand, agency or publisher to promote a brand, product or service using Snapchat’s unique features such as Discover, Live and QR codes.

    2017 WINNER: TJARNARGATAN EF – “KEEP FOCUS 2”
  • Best Use of Video

    Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging.

    2017 WINNER: USA NETWORK – “MR. ROBOT” VIRTUAL REALITY EXPERIENCE
  • Best Use of Real-Time Streaming Video

    Presented to the brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.

    2017 WINNER: THRILLIST FOR ROYAL CARIBBEAN – “FRIENDSGIVING, REDEFINED”
  • Best User-Generated Content

    Awarding the most effective and creative use of content generated by fans for increasing brand awareness.

    2017 WINNER: CAMPBELL EWALD FOR NATIONAL RESPONSIBLE FATHERHOOD CLEARINGHOUSE – “MAKE A MOMENT”
  • Most Influential Brand Community

    Honoring the brand with the most influential community affiliated unofficially or officially with a brand for promoting social good and/or awareness of the brand.

    2017 WINNER: NOT JUST SPORTS AND ONE TREE FOREST FILMS – #MORETHANMEAN
  • Most Innovative Use of Content

    Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers.

    2017 WINNER: EXPEDIA MEDIA SOLUTIONS – DISCOVER YOUR ALOHA
  • Best In-House Content/Brand Studio

    Presented to a publisher or brand’s in-house content studio that has consistently produced compelling content to promote a client’s brand, product or service.

    2017 WINNER: REFINERY29
  • Most Effective/Measurable Campaign

    Recognizing creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.

    2017 WINNER: REUTERS FOR EXCEDRIN – THE INVISIBLE DISEASE: THE PRICE OF HEAD PAIN
  • Best Interactive Content Piece or Series

    Honoring the best display of interactive content that allowed users to participate in the experience, whether it’s through a survey, tool, infographic or other.

    2017 WINNER: EDELMAN FOR ADOBE PHOTOSHOP – “THERE’S MAGIC INSIDE”
  • Best Content Marketing Tech Platform

    Recognizing the best technology platform that helps brands connect with their audiences through the use of mobile, video, data, analytics, social and/or visual storytelling online.

    2017 WINNER: CASPER – INSOMNOBOT 3000
  • Best Content Marketing Agency

    Awarded to a standalone agency (not in-house at a media company) for best use of written, video, social, mobile or other forms of branded content across multiple platforms to promote a client’s brand, product or service to consumers.

    2017 WINNER: MOMENT STUDIO
  • Content Marketer of the Year

    Honoring a leading thinker in the marketing world whose vision, innovative marketing tactics and leadership stand out amongst the competition. This is an individual-based award.

    2017 WINNER: ROB LYNCH, CMO, ARBY’S
  • Content Marketing Team of the Year

    Presented to the in-house marketing team that has produced world-class campaigns and innovative marketing for the promotion of a brand, product or service.

    2017 WINNER: ATLANTIC RE:THINK
  • Best in Show

    Editorial’s choice.

    2017 WINNER: GIANT SPOON FOR HP – “THE WOLF”

HOW TO ENTER

  • 1
    Select Category

    Choose category or categories you’d like to enter.

  • 2
    Add Description

    Enter platform details and answer a few short questions.

  • 3
    Upload Work

    Upload a case study showcasing your campaign.

  • 4
    Submit

    Submit your entry fee payment online.

JUDGING CRITERIA

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation and clarity of each entry.

Each section of the entry will be scored based on the following criteria:

– Creativity

– Innovative thinking

– Consumer value

– Results related to KPIs

Entries should relate to business conducted from March 2017-March 2018.Interested in being a judge? Submit your nomination here.

THE JUDGING PROCESS

1. Judges score each question within the entry form based on the outlined criteria.

2. These are then combined to create an overall score for each entry.

3. All judges’ scores are totaled and the highest scoring entries will determine the shortlist.

4. Judges meet to discuss the highest scoring entries and then agree on the category winner.

CONFIDENTIALITY

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these. Judges are not allowed to judge any entries submitted on behalf of their company.

Contact Information

awards@digiday.com

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