The Digiday Content Marketing Awards recognize the content that connects brands to audiences across channels including mobile, social, video and more. Over the years, the awards have honored leading work from companies like Casper, CNN, Dove and more.
Early Deadline: February 2, 2018 – $395 per entry
Regular Deadline: February 23, 2018 – $495 per entry
Last Chance Deadline: March 16, 2018 – $695 per entry
Have what it takes this year? Sign up here to receive reminders about deadlines, tips on entering, recommendations on categories and more.
Best Agency/Client Collaboration
Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions.
2017 WINNER: ALLY BANK & GREY NEW YORK – “LUCKY PENNY”
Best Brand/Influencer Collaboration
Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results.
2017 WINNER: CASPER – THE DOGFLUENCER DINNER
Best Experiential Marketing Campaign
Honoring the best experiential marketing campaign by a brand or agency to connect with the consumer and encourage brand loyalty through an indoor and/or outdoor experience.
2017 WINNER: EDELMAN AND UEG FOR SHIRE – THE EYELOVE ART PROJECT
Best New Product or Launch Campaign
Recognizing the most outstanding content marketing campaign for the promotion of a new product or publication that generated buzz, built awareness and connected with its intended audience.
2017 WINNER: TROLLI & PERISCOPE – #BEARDLYAWESOME FOR WEIRD BEARDS
Best Use of Native Advertising/Sponsored Content
Awarding the most outstanding use of native advertising or sponsored content across multiple platforms that engaged, informed and promoted a brand, product or service to consumers.
2017 WINNER: COURAGEOUS STUDIO BY CNN – HUMAN BY DESIGN – PRESENTED BY DEUS EX: MANKIND DIVIDED
Best Brand Publication – Print and/or Digital
Honoring the most outstanding print or digital magazine created by a brand for the promotion of their brand, products or services.
2017 WINNER: AUDIBLE – AUDIBLE RANGE
Best Branded Content Site – B2B
Awarding the most outstanding B2B content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service to consumers.
2017 WINNER: POLITICO FOCUS – HACKER AVENUE FOR LEIDOS
Best Branded Content Site – B2C
Awarding the most outstanding consumer content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service.
2017 WINNER: BENJAMIN MOORE & MEREDITH XCELERATED MARKETING – BENJAMINMOORE.COM
Best Branded Content Series
Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher.
2017 WINNER: GIANT SPOON FOR HP – “THE WOLF”
Most Original Email Campaign
Honoring the most original branded email campaign that has most effectively and consistently engaged and informed an audience in a unique way.
2017 WINNER: USA NETWORK – “MR. ROBOT”
Most Original Use of Facebook
Honoring the most original use of Facebook by a brand, agency or publisher using targeting technology and new platform features to promote a brand, product or service.
2017 WINNER: RESOLUTION MEDIA, OMD – “CALL OF DUTY: INFINITE WARFARE”
Most Original Use of Twitter
Honoring the most original use of the latest developments on Twitter, including but not limited to Twitter Moments and increased character numbers to promote a brand, product or service.
2017 WINNER: SAPIENTRAZORFISH FOR DOVE – “DEAR MEDIA”
Best Use of Instagram
Awarding the brand, agency or publisher that has most effectively used Instagram’s newest developments, including Stories and zoom capabilities, in creative storytelling and audience engagement.
2017 WINNER: BUSTLE FOR COTY – SO LASHY! MASCARA
Best Use of Snapchat
Awarding the best use of Snapchat by a brand, agency or publisher to promote a brand, product or service using Snapchat’s unique features such as Discover, Live and QR codes.
2017 WINNER: TJARNARGATAN EF – “KEEP FOCUS 2”
Best Use of Video
Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging.
2017 WINNER: USA NETWORK – “MR. ROBOT” VIRTUAL REALITY EXPERIENCE
Best Use of Real-Time Streaming Video
Presented to the brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.
2017 WINNER: THRILLIST FOR ROYAL CARIBBEAN – “FRIENDSGIVING, REDEFINED”
Best User-Generated Content
Awarding the most effective and creative use of content generated by fans for increasing brand awareness.
2017 WINNER: CAMPBELL EWALD FOR NATIONAL RESPONSIBLE FATHERHOOD CLEARINGHOUSE – “MAKE A MOMENT”
Most Influential Brand Community
Honoring the brand with the most influential community affiliated unofficially or officially with a brand for promoting social good and/or awareness of the brand.
2017 WINNER: NOT JUST SPORTS AND ONE TREE FOREST FILMS – #MORETHANMEAN
Most Innovative Use of Content
Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers.
2017 WINNER: EXPEDIA MEDIA SOLUTIONS – DISCOVER YOUR ALOHA
Best In-House Content/Brand Studio
Presented to a publisher or brand’s in-house content studio that has consistently produced compelling content to promote a client’s brand, product or service.
2017 WINNER: REFINERY29
Most Effective/Measurable Campaign
Recognizing creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.
2017 WINNER: REUTERS FOR EXCEDRIN – THE INVISIBLE DISEASE: THE PRICE OF HEAD PAIN
Best Interactive Content Piece or Series
Honoring the best display of interactive content that allowed users to participate in the experience, whether it’s through a survey, tool, infographic or other.
2017 WINNER: EDELMAN FOR ADOBE PHOTOSHOP – “THERE’S MAGIC INSIDE”
Best Content Marketing Tech Platform
Recognizing the best technology platform that helps brands connect with their audiences through the use of mobile, video, data, analytics, social and/or visual storytelling online.
2017 WINNER: CASPER – INSOMNOBOT 3000
Best Content Marketing Agency
Awarded to a standalone agency (not in-house at a media company) for best use of written, video, social, mobile or other forms of branded content across multiple platforms to promote a client’s brand, product or service to consumers.
2017 WINNER: MOMENT STUDIO
Content Marketer of the Year
Honoring a leading thinker in the marketing world whose vision, innovative marketing tactics and leadership stand out amongst the competition. This is an individual-based award.
2017 WINNER: ROB LYNCH, CMO, ARBY’S
Content Marketing Team of the Year
Presented to the in-house marketing team that has produced world-class campaigns and innovative marketing for the promotion of a brand, product or service.
2017 WINNER: ATLANTIC RE:THINK
Best in Show
2017 WINNER: GIANT SPOON FOR HP – “THE WOLF”
HOW TO ENTER
Choose category or categories you’d like to enter.
Enter platform details and answer a few short questions.
Upload a case study showcasing your campaign.
Submit your entry fee payment online.
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation and clarity of each entry.
Each section of the entry will be scored based on the following criteria:
– Innovative thinking
– Consumer value
– Results related to KPIs
Entries should relate to business conducted from March 2017-March 2018.Interested in being a judge? Submit your nomination here.
THE JUDGING PROCESS
1. Judges score each question within the entry form based on the outlined criteria.
2. These are then combined to create an overall score for each entry.
3. All judges’ scores are totaled and the highest scoring entries will determine the shortlist.
4. Judges meet to discuss the highest scoring entries and then agree on the category winner.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these. Judges are not allowed to judge any entries submitted on behalf of their company.
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