CMI Content Marketing Awards

February 1, 2018

April 27, 2018

https://www.contentmarketingawards.com

Awards Description

What are the CMAs?

The Content Marketing Awards are presented and owned by the Content Marketing Institute, a UBM company, to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2018 Content Marketing Awards include 92 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

We look forward to seeing your submissions and wanted to offer some pointers:

Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs


22 Examples From Brands (and Marketers) That Are Winning at Content Marketing

All Entries Must Be Submitted Online

To submit an entry, you must first register with the CMAs.  Complete one entry form for each project you are submitting.  Select the category that you are submitting your project to. Duplicate the entry form to submit a project into multiple categories.

How To Prep Your Entries

Print Materials are Required for category names that indicate PRINT.
Use the information below to prepare your entries so that each judge has all the necessary items.

For Print Categories:

  • Complete the online entry form.
    • Submit an explanation of the strategy, audience, goals and performance in a summary
    • Provide all URLs and files necessary to complete your entry.
  • Mail three (3) identical samples of your print materials for each Print category the project is submitted into.
    • You will receive a confirmation email for your entry. You must print the confirmation email and attach a copy of the confirmation to the back of each sample.
    • Entries are considered PENDING until all samples are received.
  • Send Print Materials To: UBM – Content Marketing Awards • ATTN: Krissy Leskovec • 24950 Country Club Blvd #200 • North Olmsted, OH, USA 44070

For All Other Categories:

  • Complete the online entry form.
    • Submit an explanation of the strategy, audience, goals and performance in a summary
    • Provide all URLs and files necessary to complete your entry.
  • Print Materials are not required for categories that do not indicate PRINT in the category name. If your entry does include Print Materials, indicate this on your entry form and mail three (3) identical item samples for each category the project is submitted into.
    • You will receive a confirmation email for your entry. You must print the confirmation email and attach a copy of the confirmation to the back of each sample.
    • Entries are considered PENDING until all samples are received.
  • Send Print Materials To: UBM – Content Marketing Awards • ATTN: Krissy Leskovec • 24950 Country Club Blvd #200 • North Olmsted, OH, USA 44070

 

Entry Rules

 

Eligibility

The awards program is open to all agencies, companies, organizations and institutions involved in producing content marketing, in print or digital form, for internal or external audiences—but not those created by Content Marketing Institute, UBM, or any Content Marketing Awards sponsors. Entries may originate from any country.

Entries must have been created in calendar year 2017 to qualify for the 2018 awards. If entries were created in 2017 but not “published” or distributed until 2018, they still qualify.

 

Judging Procedure

Judges are chosen on the basis of their experience in the field of content marketing and their ability to fairly evaluate the entries. Each entry will be judged on how well it fulfills its goal or mission and on the quality of the product, including editorial and design.

 

Entry Fees

Each Entry may be submitted to one or multiple categories. There is a fee for each category entered.

Early bird entrants pay $199 per entry. Any project submitted after March 9, 2018, pay $249 per entry. If submitted after April 20, 2018, entries will require the late entry fee of $299 per entry. The Late Entry deadline is April 27, 2018, entries will close at 11:00 pm EDT.

 

Project of the Year

All entries will be eligible for the Content Marketing Awards Project of the Year, which will be announced at Content Marketing World 2018.

 

Agency of the Year

If you would like to be considered for the Content Marketing Awards Agency of the Year, or would like to nominate an agency for this award, there will be an additional $249 entry fee. If submitted after April 20, 2018, nominations will require the late fee of $299. A follow-up Agency of the Year form will be emailed to the agency contact that you provide with the nomination.

 

Payments

Entries are considered Pending until payment is made in full.

Online Credit Card Payment • Preferred Payment Option:
Select Pay by Credit Card on the Payment screen and submit your payment.

Pay by Check/Money Order:
Entries are considered Pending, and are not eligible for judging, until payment is received.
→ You will be notified by email once payment is received.
Check/Money Order must be in U.S. dollars, drawn on a U.S. bank.
Make checks payable to: UBM, LLC
→ You may send one payment for multiple entries.
→ Include all Invoice numbers on the Memo line of the check.
Send Check/Money Order To: UBM – Content Marketing Awards • ATTN: Krissy Leskovec • 24950 Country Club Blvd #200 • North Olmsted, OH, USA 44070

ACH/Wire Payments:
Entries are considered Pending, and are not eligible for judging, until payment is received.
→ You will be notified by email once payment is received.
Please email awards@contentinstitute.com to receive wire transfer account information.
→ You may send one payment for multiple entries.

 

No Refunds

 

Return of Materials

All entries submitted to the awards program become the property of the Content Marketing Awards and may be used for promotional purposes. Entries will not be returned. Do not send original artwork.

 

Deadline

All entries must be submitted by April 27, 2018. Shipping by UPS, FedEx and other parcel services must also carry the same date.

 

Shipping

Mailing/shipping costs and handling fees are at the entrant’s expense.

International Entries – We suggest you send your material either by airmail or a courier service that will deliver directly to our office. To expedite your package through customs, please affix a label or use bold lettering to mark the outside of the package with “Contest Material. No Commercial Value.”

Award Categories

 

Distinguished Award

Content Marketing Agency of the Year

Presented to two agencies, one agency with less than 100 employees, and one agency with 100+ employees.

 

 

STRATEGY

  1. Content Marketing Launch of the Year

New product or publication drew immediate attention that has translated into positive results that you can demonstrate.

 

 

  1. Best Content Marketing Program

Having a documented strategy for your content marketing is key. How good is yours? We’d like to see.

 

 

  1. Best Content Marketing Program in Healthcare

Having a documented strategy for your content marketing is key in this specific industry niche. How good is yours? We’d like to see.

 

 

  1. Best Content Marketing Program in Financial Services

Having a documented strategy for your content marketing is key in this specific industry niche. How good is yours? We’d like to see.

 

 

  1. Best Content Marketing Program in Retail

Having a documented strategy for your content marketing is key in this specific industry niche. How good is yours? We’d like to see.

 

 

  1. Best Content Marketing Program in Manufacturing

Having a documented strategy for your content marketing is key in this specific industry niche. How good is yours? We’d like to see.

 

 

  1. Best Content Marketing Program in Technology

Having a documented strategy for your content marketing is key in this specific industry niche. How good is yours? We’d like to see.

 

 

  1. Best Content Marketing Program in Travel/Tourism

Having a documented strategy for your content marketing is key in this specific industry niche. How good is yours? We’d like to see.

 

 

  1. Best Content Marketing Program in Education

Having a documented strategy for your content marketing is key in this specific industry niche. How good is yours? We’d like to see.

 

 

  1. Best Content Marketing Multi-Year Program

Having a documented multi-year strategy for your content marketing is key. How good is yours? We’d like to see.

 

 

  1. Best Marketing Automation in Content Marketing

Use of a marketing automation tool to deliver relevant content and nurture your leads/subscribers.

 

 

  1. Highest Conversion Response from a Content Program

Your effort was so effective, all your CMO could say was “wow.”

 

 

  1. Highest Subscriber Growth

Year after year, you’ve had outstanding subscriber growth through email, print, and/or social channels.

 

 

  1. Most Innovative Content Distribution Strategy

Your ideas might have been orthodox, but you found new channels to drive growth.

 

 

  1. Native Advertising/Sponsored Content as part of a Content Marketing Program

The ongoing placement of content in a media publication (paid), but part of your overall content marketing strategy.

 

 

  1. Content Marketing ROI/Measurement Program

You achieved a content marketing goal—and you proved it.

 

 

  1. Best Integration of Mobile Devices in a Content Marketing Program

It’s all about mobile these days, and as a content marketer, you are too.

 

 

  1. Best Use of Content involving Machine Learning/Artificial Intelligence

More and more marketers are leveraging machines and artificial intelligence to create and sustain smarter content programs. Is this you?

 

 

  1.  In-Person (Event) Content Marketing Strategy

For an outstanding one-time or a series of in-person events run by your brand.

 

 

  1.  Best Integrated Corporate Event (in-person)/Digital Content Strategy

Some marketers have an outstanding event. Some have an amazing digital platform. The really good ones have both. Prove it!

 

 

  1.  Agency/Client Content Marketing Partnership

Where one leaves off, the other takes up. It’s a professional marriage made in heaven.

 

 

  1.  Best Use of Influencer Marketing

Are you leveraging industry influencers as part of your content marketing approach? Tell us how.

 

 

  1. Best Content Strategy

The setup and approach is what made your content project to be discoverable, reusable, reconfigurable and adaptable.

 

 

  1.  Integrated Content Marketing Program (Print/Digital Integration)

Print complements the digital, and the digital amplifies the print.

 

 

  1.  Best Use of Technology as Part of Content Marketing Program

Yes, strategy comes first, but technology is pretty important. Tell us how you leveraged a tool that made all the difference.

 

 

  1.  Paid Advertising/Content Marketing Integration

How innovative are you at amplifying your content through paid placement? Prove it!

 

 

  1. Best Branded Content Campaign

The best short-term story-driven campaign to accomplish a particular marketing objective.

 

 

  1.  Best Use of Content in Account-Based Marketing (ABM)

Did you create a content program for a specific business account? If so, tell us how it was a winner.

 

 

 

 

DISTRIBUTION

 

Social Media

  1. Best E-newsletter

Delivering email subscribers compelling content via the email channel.

 

 

  1. Best Use of Facebook for Content Marketing

The creation of consistent textual or visual content specific to one or multiple business Facebook pages, as well as an engaged user base.

 

 

  1. Best Use of Instagram/Snapchat in Content Marketing

The creation of consistent content specific to one or multiple business Instagram/Snapchat accounts, as well as an engaged user base.

 

 

  1. Best Use of LinkedIn/SlideShare in Content Marketing

The creation of consistent content specific to one or multiple business LinkedIn/SlideShare pages, as well as an engaged user base.

 

 

  1. Best Use of Twitter in Content Marketing

The creation of consistent content specific to one or multiple business Twitter accounts, as well as an engaged user base.

 

 

  1. Best Use of Video/YouTube/Vimeo in Content Marketing

The creation of consistent video content to one or multiple business YouTube/Vimeo/Video accounts, as well as an engaged user base.

 

 

  1. Best Use of Multichannel Social Media in Content Marketing

The creation of consistent visual content specific to multiple business social media accounts, as well as an engaged user base.

 

 

  1. Best Corporate Blog

A consistent employee/corporate blog showcasing topics critically relevant and important to your target audience. *Must submit a minimum of three (3) consecutive blog entries.

 

 

  1. Best Blog Post

This single blog entry shows how a well-written blog can humanize a leader or an organization, get a point across spontaneously and quickly, or create a fruitful dialogue with key constituents.

 

 

  1. Best Multi-Author Blog

A consistent corporate blog, but executed by more than 5 different internal and/or external sources/influencers. *Must submit a minimum of three (3) consecutive blog entries.

 

 

  1. Best Topic-Specific Blog

This blog helped focus an audience around a subject of mutual interest to the organization and its constituents. *Must submit a minimum of three (3) consecutive blog entries.

 

 

  1. Best Podcast/Audio Series

A regular series leveraging audio, radio or iTunes that focuses on a particular topic. *Submit either the entire podcast series, or a minimum of three (3) consecutive podcast episodes.

 

 

  1. Best Infographic (one-time)

A picture is worth a thousand words, and when you’re trying to convey statistics, facts and figures, it could be worth more than that.

 

 

  1. Best Infographic Series

A picture is worth a thousand words, and a strategic series of pictures can educate audiences.

 

 

  1. Best Use of Interactive Infographics

Interactive infographics, like quizzes, research tools and gifs are becoming more common. Did you create one that tops the cake?

 

 

  1. Best Use of Content Curation

You didn’t reinvent the wheel, but you used it in an effective new way.

 

 

  1. Best Mobile App/Utility

Jay Baer calls this form of content marketing “Youtility,” and you’ve done it. You nailed it with the right combination of text, graphics, and interactivity.

 

 

  1. Best Content-Driven Website

Your website exudes amazing storytelling…entertaining, informative, emotionally compelling…

 

 

  1. Best Use of Slideshows

This slideshow delivers real substance to audiences who need it.

 

 

  1.  Best Motivational Video or Video Series

This video moves audiences to take action.

 

 

  1. Best Topic-Specific Video as Part of a Content Marketing Program

A video that made an important point to a key audience.

 

 

  1. Best Short Form Video or Video Series as Part of a Content Marketing Program

Videos one minute or less in length.

 

 

  1. Best Content Marketing Video Series

This video series delivers real substance to audiences who need it.

 

 

  1. Best Use of eBook or White Paper Program

Yes, eBooks and white papers are still critical parts of many content approaches.

 

 

  1. Transportation (Air/Auto/Rail/Ship) Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Association Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Technology Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Manufacturing Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Financial Services Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Government Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Healthcare/Medical Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Hospitality/Travel Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Nonprofit Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Religious Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Retail Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  School/University Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

  1.  Internal/Employee Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.

 

 

 

EDITORIAL 

  1.  Best New Print Publication

You built it. And then distributed in print. And it worked.

 

 

  1. Best New Digital Publication

You built it. And they found you…online.

 

 

  1. Best Print Publication

All of the elements of editorial and design come together to maximize the communication goals in this print publication.

 

 

  1. Best Digital Publication

All of the elements of editorial and design come together to maximize the communication goals in this online publication.

 

 

  1. Best Feature Article – Print

From an engaging lead to a compelling conclusion—with lots of great content in between—this is a print article readers will rave about.

 

 

  1. Best Feature Article – Digital

From an engaging lead to a compelling conclusion—with lots of great content in between—this is an online article readers will rave about.

 

 

  1. Best Interview or Profile

You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they’ve had an intimate conversation with the subject.

 

 

  1. Best Regularly Featured Column or Section

Issue after issue, this is the familiar “friend” readers can’t wait to turn to.

 

 

  1. Best Series of Articles

Your first installment leaves readers wanting more, and the rest of the article series delivers on its promise.

 

 

  1. Best Overall Editorial – Print

From cover to cover, the content in your publication is so compelling readers will want to absorb every word.

 

 

  1.  Best Overall Editorial – Digital

The content in your publication is so compelling readers will want to absorb every word.

 

 

  1. Best Special Topic Issue

You engage your readers and achieve important informational goals in this issue of your publication that’s devoted to a special topic.

 

 

  1. Best Annual Report

From the CEO letter to the last financial table, the content in your publication is so compelling readers will want to absorb every word.

 

 

  1. Best Corporate Book

A corporate-sponsored print or digital book that has made a major impact on the business.

 

 

 

DESIGN 

  1. Best New Print Publication

Right out of the starting gate, the look of your new publication knocked readers’ socks off.

 

 

  1. Best New Digital Publication

Right out of the starting gate, the look of your new publication knocked readers’ socks off.

 

 

  1. Best Print Publication

The look and design of your print publication knocked readers’ socks off.

 

 

  1. Best Digital Publication

The look and design of your digital publication knocked readers’ socks off.

 

 

  1. Best Cover – Print

They say you can’t judge a book by its cover, but who are we to listen to the masses? Tasteful, functional and attractive, this print design is a model for the business.

 

 

  1. Best Cover – Digital

They say you can’t judge a book by its cover, but who are we to listen to the masses? Tasteful, functional and attractive, this digital design is a model for the business.

 

 

  1. Best Column or Section Design

Sections and columns are the unsung heroes of many publications. Your design approach gives them the distinction they deserve.

 

 

  1. Best Feature Design

Your editor entrusted you to give a story an award-winning layout, and you’re never one to disappoint.

 

 

  1. Best Infographic Design

A picture is worth a thousand words, and when you’re trying to convey statistics, facts and figures, it could be worth more than that.

 

 

  1. Best Use of Illustration

You know exactly when to call on the imagination of an artist to communicate important ideas.

 

 

  1. Best Use of Photography

Your use of photography that’s integral to the feature makes for a stand-out spread or cover.

 

 

  1. Best Overall Design – Print

Tasteful. Functional. Beautiful. With this magazine, you’ve outdone yourself—and everybody else.

 

 

  1. Best Overall Design – Digital

From concept to execution, from big picture to tiny details, you’ve created a website that truly captivates visitors.

 

 

Contact Information

cmi_awards@ubm.com

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