THE CREATIVE CONVERGENCE OF DIGITAL ARTS, TECHNOLOGY AND INFORMATION IS CHANGING THE WAY WE MARKET, COMMUNICATE AND SOCIALLY INTERACT. THE ADVENT OF DIGITAL MEDIA ALLOWS AUDIO, VIDEO AND ELECTRONIC TEXT TO WORK TOGETHER TO ENHANCE THE SPEED AND FLOW OF INFORMATION.
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns – to audio and video production – to website development – to social media interaction – to mobile marketing.
All you need to know to enter this year’s competition.
Entering online is quick and easy. After registration, you will be routed through a multi-stage entry system. If your entry has a URL, you will be given a chance to enter the address after choosing a category. If you need to upload a file, you will be prompted to do so after checkout. You can abandon and return to the entry system at any time without losing any of your work.
Since each entry is judged on its own merits, in most cases, no accompanying materials or explanations are necessary. For categories involving Digital Marketing Campaigns, you will be asked to include a brief overview along with digital work product. An entry fee is required for each category in which an entry is submitted.
Each entry will have a box for permission to display the entry file in the winners list, gallery and social media. If permission is not granted, the file or link will only be seen by the judges.
Winners of the 2018 AVA Digital Awards will be announced no later than February 1.
AMCP recognizes the talents and generosity of the creative community and does not charge for entries produced pro bono for outside nonprofits. Only entrants who enter a regular piece in the competition are eligible to enter pro bono work at no cost. This is a perk for those who help defray costs of overhead, mailings, judging etc.
You can only have one pro bono entry per client. Multiple pieces count as one entry. You can however have an unlimited number of pro bono clients. You should not have received any compensation. It is ok for the nonprofit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.
If you want to submit pro bono work only, you must pay the regular entry fees.
Over the past two decades, Association of Marketing and Communication Professionals’ judges have earned a reputation for accuracy, fairness and credibility.
Entries are judged at random and not compared directly to other entries in their categories. There is no preset number of winners in a category. There are no lengthy essays to persuade the judges; so all work is evaluated solely on its own quality, creativity and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant’s imaginative explanation of an entry’s value.
Since there is a tremendous variance of resources from entrant-to-entrant, and piece-to-piece, perceived budget is taken into consideration in the judging. Based on their work experiences, judges have an expectation for each individual entry. A student-produced project is not held to the same expectation as a piece produced by a Madison Avenue agency for a Fortune 500 company.
Judges verbalize their criticisms, compliments etc. and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive an Honorable Mention certificate.
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