AMEC International Communication Effectiveness Awards

December 1, 2017

February 28, 2018

http://amecawards.com

07971 813677

Awards Description

ORGANISED BY THE INTERNATIONAL ASSOCIATION FOR MEASUREMENT AND EVALUATION OF COMMUNICATION (AMEC)

Now in their 16th year, the Awards aim to recognise and celebrate exceptional work and accomplishments in showcasting the importance of research, measurement and analytics.

Who can enter?

Everyone who uses measurement in their PR and communications work!

The awards are open to all measurement and research firms; communications agencies; media agencies; digital and social media teams; PR consultancies; private and public sector and Not-For- Profit in-house communication teams.

Categories are separately grouped specifically for companies and organisations offering these services:

  • Media Intelligence, Research & Insights Companies
  • PR Consultancies & Communications Agencies
  •  In-house Communications Teams

Plus categories that are open for entry by all types of companies and organisations.

Click here for categories if you are a Media Intelligence, Research & Insights Company.
Click here for categories if you are a PR Consultancy, Communications Agency or an In-house Communications Team.
Click here for categories that can be entered by both groups.

DISCOUNTS ARE OFFERED FOR MULTIPLE ENTRIES. SUBMIT 6 ENTRIES AND YOU WILL RECEIVE 1 ADDITIONAL FREE ENTRY.

Why should you enter?

AMEC Awards success achieves a number of goals:

  •  Benchmark for your client and your marketplace credibility
  •  International performance recognition
  • Success builds team loyalty and motivation
  • Best practice leads to improved work standards
  •  Awards success further strengthens new business RFPs!
  •  Provides content for news
  • An “AMEC Award Winner” label is helpful in winning new business!

Categories for Media Intelligence, Research & Insights Companies

Most impactful client recommendations arising from a measurement study
This award recognises the significant role measurement agencies play in improving their client’s future communications strategies and channel plans. The winning campaign will demonstrate measurement leading to clear, highly strategic recommendations that drove change in future planning. This entry will require client endorsement to confirm the value to that client.

Best measurement of a consumer campaign
The award recognises innovation or brilliant problem solving in measurement methods to prove the impact and outcomes of a consumer targeted communications campaign.

Best measurement of a not-for-profit campaign
The award recognises innovation cost effectiveness, and/or brilliant problem solving in measurement methods to prove the impact and outcomes of a not for profit communications campaign.

Best measurement of a public sector campaign
The award recognises innovation or brilliant problem solving in measurement methods to prove the impact and outcomes of communications campaign to change/enlist political and/or public opinion.

Best measurement of a business to business campaign
This award recognises innovation or brilliant problem solving in measurement methods to prove the impact and outcomes either for a campaign or for an on-going PR or communications programme.

Most innovative use of measurement in a digital campaign
This category covers digital-led PR campaigns, including PR-led viral campaigns and social media campaigns (Twitter, Facebook, YouTube, etc.).

Best use of integrated communication measurement/research
The award recognises those entries which demonstrate best practice for combining communication measurement with another research technique, such as: consumer research; journalist research; attitudinal research; online research; or business measures (e.g. share price, sales) in order to give the client a more thorough and robust understanding of its position. These could be employed in a crisis management scenario, specific campaign, new launch, or as part of an on-going PR or communications programme.

Categories for PR Consultancies, Communications Agencies and In-house Communications Teams

Most effective consumer PR campaign
This award is for the most effective launch of a new consumer brand (product or service) or repositioning, reinvigoration, or re-launch of an established consumer brand through the use of PR alone or PR-led integrated communications. The establishment of metrics and their measurement to prove buzz, impact on brand preference and trial, brand image as well as evidence of sales/usage are all essential factors in determining the winner.

Most effective B2B PR campaign
This award is for the most effective launch of a new B2B brand (product or service) or repositioning, reinvigoration, or re-launch of an established B2B brand through the use of PR alone or PR-led integrated communications. The target audience might be a niche business sector or the business community at large, and will not be judged on numbers of impressions or engagement but on establishment of metrics and their measurement to prove targeted B2B reach and impact. The ability to drive awareness, engagement and purchase intent among the specific niche target, as well as proven new business lead generation or actual sales conversion (depending on length of the buying cycle) will determine the winner.

Best campaign in the public and not for profit sectors
The category will recognise:

Effective use of public affairs to change/enlist political and/or public opinion. Successful establishment of metrics and their measurement to show impact on audience attitude, media relations outputs, impact of influencers, grassroots community activity and lobbying and their proven impact will determine the winner.

The most effective work by a non-profit organization for fundraising, or in changing or enlisting political, public, or corporate opinion for a cause. As well as establishment of metrics and their measurement, the judges will consider the cost-effectiveness of the campaign and, in the case of fundraising activities, the amount of money raised.

Categories for all

• Media Intelligence  • Research & Insights Companies  • PR Consultancies  • Communications Agencies  • In house Communications Teams

Best multi-market reporting 
Campaigns that were measured across more than one market and the results successfully combined for client reporting are eligible for this award.

Innovation award for new measurement methodologies
The award acknowledges creative new approaches and/or new tools applied to a case requiring complex measurement or clever combinations of existing measurement tools to measure the impact of a client campaign. This may be through in-house tools or external partnerships.

Best use of social media measurement
The award recognises those entries which demonstrate best practice in measurement of social media either for a campaign or on-going activities. Social media encompasses all forms of media that is delivered using digital technology. The social media can be evaluated as part of a campaign integrated with traditional media but the entry should focus on the objectives, execution and results of the social evaluation element rather than the traditional media.

Plain English award for simplicity in campaign effectiveness measurement and reporting
This award seeks to recognise measurement reporting that employed clear and simple analysis and made a recommendation(s) using direct and clear language.

Best use of a measurement framework
This award is given to either (i) a successful and effective campaign which used a framework to assess effectiveness, or (ii) an organisation that has adopted a framework as part of their own company measurement discipline.

Best use of measurement for a single event
This award recognises those entries which demonstrate best practice in communication measurement of a single event. Events may be trade conferences, industry exhibitions, sporting events, elections, charity or similar events. This category is particularly suited for companies who provide quantified measurement of the results of media campaigns for specific events.

Special Awards

Young Professional of the year
This award recognises the excellent work of young professionals in all areas of communication measurement who make a valuable contribution to the companies that they work for by providing excellent client services and by developing and driving business. Additionally, these individuals should show considerable promise as future leaders of the industry.

The award is open to individuals are under the age of 35 on 17 November, 2017.  Please register onto the online entry system and there will be a form to complete.   The following areas need to be covered:

  • All areas of communication measurement (10 out of 50 points)
  • Valuable contribution (10 out of 50 points)
  • Excellent service delivery (10 out of 50 points)
  • How they develop/drive the business (10 out of 50 points)
  • Promise as a future leader (10 out of 50 points)

AMEC Communications Research & Measurement Company of the Year
The award recognises the achievements, performance and innovation of a company specialising in communications research, measurement and analytics during the awards eligibility period, 13 February 2017 to 13 February 2018.

This award is highly coveted and requires entrants to show judges, some of whom will not know entering firms, what they have done in the past 12 months which stamps them out as special in the industry.

Please register on the online entry system and there will be a form to complete to include the following:

  • Judges will be looking for a clear sense of company vision; evidence of financial performance, client retention/growth and innovation.
  • Entrants should describe how their firm positions itself to be data, engagement and insights driven.
  • Highlight how the company uses technology and an investment in people to deliver insights and business intelligence for its clients.
  • Provide evidence of turnover growth in the company’s measurement, evaluation and analytics capabilities and business, including evidence of increasing the company’s geographic footprint through acquisitions or new office openings.
  • Entrants are encouraged to show outstanding achievements in the company’s development as evidence of how the company has re-engineered its business model through new products and service offerings.
  • Entrants to provide evidence of thought leadership through conferences and education.

The Don Bartholomew Award
Named in honour of the late Don Bartholomew, of Ketchum and a strong supporter of AMEC, this award is awarded annually by the AMEC International Board to an individual who has made an Outstanding Contribution to AMEC, its work and recognition of the importance of measurement and analytics

Grand Prix Awards
These awards cannot be entered directly. The winners are selected by the judges as the most outstanding from the Gold winning entries of each category.

  • Platinum Award – for most effective measurement agency campaign
  • Platinum Award – for most effective PR consultancy/in-house communications team campaign.

Who can enter

The awards are open to all measurement and research firms; media agencies; digital and social media teams; PR consultancies; communication agencies; private and public sector and not-for-profit in-house communication teams.

How to enter

All entries are submitted using an online awards entry management system – click here to start the entry process. Entry fees will be paid online when submitting your entry or entries.

Eligibility

The majority of the work carried out for each entry must have taken place in the period between 1 June 2016 to 13 February 2018 and cannot have been entered into the AMEC Awards 2017.

Supporting materials

Each entry may be accompanied by supporting materials (maximum of 4 sides of A4), which will typically include charts, graphs, etc but there must be no press cuttings. Supporting materials may be provided to illustrate and give examples for an entry and will be referred to by the judges for this purpose alone. Videos can also be added as supporting materials.

Budget range

Measurement programmes with small budgets are welcomed as often these are the most original and innovative evaluations.

Category choice

Judges reserve the right to change the category in which an entry has been submitted should they feel that it would be more appropriate in another category.

Shortlisting

All Award categories, except for the Grand Prix and Special Awards will be short-listed in the first instance. The judges will be asked to score each entry using the judging criteria.

Grand Prix judging

All the Golds will go into the Grand Prix judging. The Chair of the judges will make the final decision if there is a tie.

Entry Fees

EarlyBird Entry Private sector organisations
Entry deadline – 14 February 2018
EarlyBird Entry Not-for-profit & Public sector organisation
Entry deadline – 14 February 2018
Late Entry Private sector organisations 
Entry deadline – 28 February 2018
Late Entry Not-for-profit & public sector organisations
Entry deadline – 28 February 2018
AMEC Member £154 + 20% VAT £138 + 20% VAT £227 + 20% VAT £212 + 20% VAT
Non-member £223 + 20% VAT £209 + 20% VAT £293 + 20% VAT £275 + 20% VAT

DISCOUNTS ARE OFFERED FOR MULTIPLE ENTRIES. SUBMIT 6 ENTRIES AND YOU WILL RECEIVE 1 ADDITIONAL FREE ENTRY.

Entry fees will be paid online when submitting your entry or entries. You can pay by credit card or invoice.

How will the judges score?

Judging rubrics for categories for media intelligence, research and insight companies and categories for all

Objective/Brief (10 out of 100 points):
Understanding of the client’s communications challenge, and how measurement approaches can help to answer them.

Strategy (20 out of 100 points):
Recommended measurement and reporting approach and level of planning to answer the brief considering any use of integrated touchpoints and how each will be measured to determine their contribution to overall results

Execution/Implementation (30 out of 100 points):
Design of measurement approaches including their originality, innovation, appropriateness of the methods used as they apply to one or more channels used and use of any partners or client stakeholders in the process.

Effectiveness of Assignment (40 out of 100 points):
Quality of recommendations provided to meet client objectives and any business outcomes set and understanding of which channels drove results for the client (where relevant). Use of AMEC’s Integrated Evaluation Framework. Reliability of research results. Whether the client acted on the report and obtained good commercial value from the evaluation. How this work will impact future communications planning. In line with AMEC’s commitment to the Barcelona Principles framework the use of AVEs/PR value as a measure will result in a zero score in this section.

Judging rubrics for categories for PR Consultancies, Communications Agencies and In-house Communications Teams

Objective/Brief (10 out of 100 points):
Genuine business objectives have been set out – going beyond communication and coverage strategies – to drive real financial results for a client. Measurement tools are identified and success KPI’s easy to assess.

Strategy (20 out of 100 points):
Target consumer/stakeholder groups well defined, research conducted leading to insights which were used to guide a clear and differentiating strategy, including how effectiveness of the strategy will be measured.

Execution/Implementation (30 out of 100 points):
Originality, creativity, courage and integration of the execution plans to deliver the strategy and influence desired behaviour/opinions.

Campaign Effectiveness (40 out of 100 points):
Impact of the campaign on target audiences attitudes/opinions and ultimately on delivering the business objectives set out. Includes robustness and reliability of the measurement methods used to assess effectiveness and assessment of individual and integrated touchpoints in delivering the overall business result. In line with AMEC’s commitment to the Barcelona Principles framework the use of AVEs/PR value as a measure will result in a zero score in this section.

Contact Information

nicolagardiner@amecorg.com

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