Ad Age A-List and Creativity Awards

November 2, 2017

January 11, 2018

Awards Description

Ready to be recognized? Entries are now open.

The coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies and creative innovators in the industry today. The long-running A-List is handpicked by the editorial staff at Ad Age, who comb through hundreds of submissions. Now in its second year, the Creativity Awards are chosen by esteemed juries led by Ad Age.

Ad Age A-List winners and Creativity Awards finalists and winners are published in Ad Age at separate times. All winners will be jointly recognized at a gala held in New York in Spring 2018.

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Being named on the A-List is one of the most prestigious honors in advertising. The recognition reflects game-changing creativity, bold leadership and the ability to point the industry in new directions.

A-List honorees will be named in the following categories:

Agency of the Year and A-List

Media Agency of the Year

B-to-B Agency of the Year

Multicultural Agency of the Year

International Agency of the Year

Agency Innovator of the Year

In-House Agency of the Year

Production Company of the Year

Executive of the Year

Please scroll down to Important Information for a note about this year’s program.


For A-List Awards judging criteria and entry instructions:

How to Enter Ad Age A-list Awards


Earning recognition in the Creativity Awards means that your efforts have been a driving force behind the success of campaigns, your company is using technology in savvy ways or your work is setting new standards in emerging categories.

Creativity Awards honorees will be named in the following categories:


Chief Creative Officer of the Year

Creative Director of the Year

Creative of the Year

Strategic Planner of the Year

Media Planner of the Year

Director of the Year

Brand Marketer of the Year

Account Manager of the Year


Visionary/Founder of the Year

Startup of the Year

Product of the Year

Ad Tech/Marketing Tech of the Year


Campaign of the Year

Experiential Campaign of the Year

Content Marketing of the Year

Best Work For Good

Tech Application of the Year

Craft of the Year

Featured Category: Best Short Form


For Creativity Awards judging criteria and entry instructions:

How to Enter Ad Age Creativity Awards


There is a tiered entry fee structure for each program.

Early Pricing:

$395 per category. Ends October 23

Regular Pricing:

$450 per category. Ends November 30

A-List Awards Late Pricing/Final Deadline:

$600 per category. NEW Deadline January 4 at 5pm EST

Creativity Awards Late Pricing/Final Deadline:

$600 per category. Deadline January 11 at 5pm EST
There will be no deadline extensions beyond those outlined above.


Agency of the Year, Media Agency of the Year, B-to-B Agency of the Year and Multicultural Agency of the Year are open to U.S.-based advertising agencies or agency networks of any size. Those entering Media Agency of the Year, B-to-B Agency of the Year and Multicultural Agency of the Year will automatically be considered for Agency of the Year and the core A-List of 9 more honorees. The A-List itself, represented by the Agency of the Year category, is open to agencies representing any advertising discipline. For the purposes of these categories, please do NOT enter offices in separate cities as distinct entries.

The former Creativity Agency of the Year has now been renamed Agency Innovator of the Year. The category will honor one single agency office whose achievements have pushed the industry forward and paved the way for communications strategies in the future with their mind-blowing creative ideas. There may be one or two runners-up, but since creative thinking and innovation have become key factors in our decisions for the general A-List, to eliminate redundancies, we will no longer feature an extended list of Innovator honorees as in prior years.

Agency of the Year, Media Agency of the Year, B-to-B Agency of the Year, In-House Agency of the Year and Multicultural Agency of the Year are U.S.-only. International Agency of the Year, Agency Innovator of the Year and Production Company of the Year are open to agencies anywhere in the world. The Creativity Awards are open to anyone anywhere in the world.


Click here for last year’s A-List Award Winners 

Click here for last year’s Creativity Award Winners 

Contact Information

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