2018 B2 Awards

December 6, 2017

February 28, 2018


Awards Description

Important Dates for the 2018 B2 Awards:

Call for Entries: December 6, 2017
Early Bird Deadline: January 31, 2018
Entries Close: February 28, 2018
Award Ceremony/Gala: June 6, 2018 (at the 2018 Masters of B2B Marketing Conference)



The B2 Awards Are Bigger and Better Than Ever! Here Are a Few Reasons Why:

  • Better Categories, Better Competition
    • The continuously evolving landscape of B-to-B is moving fast, and the amount of high quality work in B-to-B is expanding rapidly. Our streamlined list of 53 categories will allow B-to-B marketers to focus their entries with greater precision.
  • Easier, More Intuitive Contest Platform
    • The B2 Awards will now run its submission and judging processes on a more user-friendly contest platform, OpenWater. With OpenWater’s intuitive software, submitting and reviewing entries will be quicker, easier, and faster to manage.
  • Detailed Case Histories Showcased to ANA Members  
    • A detailed case history will be developed by the ANA’s Marketing Knowledge Center for each B2 Award winning entry. These case histories will then be shared with all ANA members. On top of that, the best entries will be later showcased through webinars and presentations.
  • Award Ceremony to be Held at 2018 Masters of B2B Marketing Conference
    • This year, Top Award and Super Category winners will be awarded at the 2018 Masters of B2B Marketing Presented at the Chicago Marriott Downtown Magnificent Mile on June 6, 2018. Be sure to register for the conference and our B2 Awards Gala.

Learn About What It Takes to Win a B2 Award:


Category 1: Marketing, Brand and Communications Strategy Division 1-1: IMC Brand Strategy-Global or National
Division 1-2: Thought Leaders Marketing Strategy
Category 2: Marketing Activation Division 2-1: Customer Acquisition or Retention Campaigns
Division 2-2: Brand Relaunch Product/Company
Division 2-3: New Launch Product/Company


Category 1: Integrated Marketing Communications Division 1-1: Integrated Comm Prog $100K – $250K
Division 1-2: Integrated Comm Prog $250K – $1 million
Division 1-3: Integrated Comm Prog $1 million – $5 million
Category 2: Corporate Brand/Identity Division 2-1: Corporate Identity Program, Brand Standards/Guidelines, Corporate Logo, Corporate Tagline
Division 2-2: Corporate Branding Campaign, US or Global
Division 2-3: Corp Comm or ProBono Campaign
Category 3: Internal Branding and Communications
Category 4: Demand Generation Division 4-1: Multi-Channel Lead Gen, Small Business
Division 4-2: Multi-Channel Lead Gen, Large Enterprise
Category 5: Web Presence Division 5-1: Microsite or Landing Page
Division 5-2: Website, Under $100K
Division 5-3: Website, Over $100K
Category 6: Direct Response Marketing Division 6-1: Direct Mail, Flat or Dimensional
Division 6-2: Email, Lead Generation/Nurture
Division 6-3: Broadcast Media, Online, Radio, Lead Gen, Single/Campaign
Division 6-4: Content Marketing
Category 7: Face-to-Face Marketing Division 7-1: Integrated Trade Show Mktg Prog
Division 7-2: Trade Show Exhibit
Division 7-3: Proprietary Company Event, Single/Series
Category 8: Sales-Enablement Tools Division 8-1: Brochure-Capabilities, Product, Equipment or Parts Catalog, or Technical Bulletins
Division 8-2:  Product/Service Demo (online/video/presentation)
Division 8-3: Channel Partner Engagement Program
Category 9: Digital Advertising
Category 10: Search Advertising – SEM or SEO
Category 11: Print Advertising Division 11-1: Half-Page or Full Page, Single
Division 11-2: Half-Page or Full Page, Campaign
Division 11-3: Spread or Larger, Single or Campaign, Series
Category 12: Broadcast Advertising (TV, Cable, Radio – campaign or spot)
Category 13: Away-from-Home Advertising (program or campaign)
Category 14: Video (individual video, campaign or web based)
Category 15: Other Digital Marketing Tools or Programs (presentations or electronic)
Category 16: Social Media Program or Campaign (Facebook, LinkedIn, Instagram, or Twitter) Division 16-1: Integrated Social-Media Programs or Campaigns
Division 16-2: Facebook, Linkedin or Twitter Program
Category 17: Public Relations Program or Campaign
Category 18: Custom Publishing – B2B Custom Magazine or Book, Print or Electronic
Category 19: Promotional & Incentive Marketing Division 19-1: Promotional & Incentive Marketing
Category 20: Sponsorship Campaign or Program (Sports, Charity, or Business)
Category 21: Miscellaneous Division 21-1: Posters, Photography, Illustrations
Division 21-2: Agency Promotion
Category 22: Artificial Intelligence (Program or Campaign)
Category 23: Augmented Reality – computer-generated image of the real world
Category 24: Data/Analytics (use of to build programs or campaigns)
Category 25: Innovation (program, idea, campaign, or insight)
Category 26: Machine-based Learning (use of in building program or campaign)
Category 27: People-based Marketing (marketing system centered around individual customer)
Category 28: Account-based Marketing (individual prospect or customer programs)
Category 29: ROI/Growth (programs or campaigns that generated high)
Category 30: New Product Relaunches


Category 1: Corporate Marketer of the Year Large: $1 Billion and Over
Small: Under $1 Billion
Category 2: Agency of the Year Large: $25 Million and Over
Small: Under $25 million
Category 3: Marketer of the Year Individual nomination


Contact Information


Event/Gala/Luncheon Details

June 6, 2018

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