Great Taste Awards

January 1, 2018

February 16, 2018

+44 (0)1747 825200

Awards Description

Great Taste is the world’s largest and most trusted food and drink awards.
Putting your food or drink to the test with our panel of over 500 experts is a quick way to get honest, straightforward and impartial feedback from chefs, buyers, food writers and retailers. Whether your product receives a 1-, 2- or 3-star accolade, Great Taste stars are highly respected seals of approval.
It’s all about the STARS…

How to enter

Entry into Great Taste 2018 is completed via an online entry form, accessed through the link in the Current Status panel above.  Please see the list of Key Dates below for Members’ Fortnight and General Entry.  Judging will take place in Dorset and London.  Please note that although we cannot guarantee at which venue a product will be judged we will do our best to accommodate any special requests where operationally feasible.

Members’ Fortnight

Guild of Fine Food members* have exclusive access to enter their products during Members’ Fortnight, which begins on Wednesday 17 January 2018 and ends on Wednesday 31 January 2018 at midnight.

General Entry

General Entry opens on Thursday 1 February 2018.  Normal rate of entry applies to all.  There is an entry cap of 12,500 entries.  Entry will close when we reach 12,500 entries or on Friday 16 February 2018, whichever comes first.

*Guild members must have a valid membership up until 31 January 2018 to qualify for Members’ Fortnight. NEW members must have joined the Guild by Friday 12 January 2018 to qualify for Members’ Fortnight.

Great Taste 2018 entry information documents

Please download and read the following documents before making your entries online:

Entry Brochure |  Category List |  Terms & Conditions |  Product Journey

You can download a step-by-step guide to how you enter online: English | French |  Italian |  Greek|  Portuguese |  Spanish

Cost of entry

Members’ Fortnight (17-31 Jan 2018)

  • Turnover less than £1million:

    £35 per product (+VAT)

  • Turnover more than £1million:

    £45 per product (+VAT)

General Entry (1 – 16 Feb 2018 or before if entry cap 12,500 is reached)

  • Turnover less than £1million:

    £56 per product (+VAT)

  • Turnover more than £1million:

    £88 per product (+VAT)

  • Supermarket own label products:

    £230 per product (+VAT)

Why enter

A one, two or three-star accreditation means your food will stand out on the overcrowded retail shelves. Coupled with the extensive consumer and trade promotion by the Guild of Fine Food it will lead to increased sales and brand awareness.

Quite simply Great Taste encourages greater confidence and commercial success in small businesses locally, regionally, nationally and internationally whilst helping to improve the food and drink of those who don’t quite make the grade.

How Great Taste works

Over 500 judges working in small teams judged 12,366 food and drink products last year at 62 judging days, from March through to early July 2017.  They awarded one-, two or three-stars to the foods that deserved it and one of the judges on each team captured constructive feedback for the producers who didn’t quite make the grade.

Each year we take our judging roadshow somewhere different. Last year saw us pack up from HQ and take the Great Taste team to Llandrillo College, north Wales. But more than that in April we opened our new judging, training and event space close Borough Market, London and we conducted three weeks of judging there in 2017.  This is a permanent home in London for all Guild of Fine Food activities and will be available to hire for other food and drink businesses. As ever we judged at specialist test centres for tea, filter coffee and espresso with the remainder of the judging days at Guild HQ in Dorset.

Whilst we were busy judging last year we asked our experts to reveal their kitchen hack secrets…

Ordering Labels & Logos

If you have achieved awards for your products in the last three years you can still order labels or the electronic award artwork to display on your product’s packaging.  Please complete and return the relevant form:

Great Taste Artwork Guidelines | Great Taste Label Order Form | Great Taste Logo Request Form

Please refer to this P&P cost matrix if the delivery address for the labels is in Ireland, EU or rest of the world:

Great Taste Labels Overseas P&P

Useful Downloads & Press

Download the Great Taste national & regional press releases. For further press enquiries contact Amy Briceor Tortie Farrand or visit our Press Room.

What is GT? | History of GT

Watch all the Top 50 videos here.

Interested in supporting or sponsoring Great Taste? Click here.


Please ensure that you read through the guidance documents in the How to enter section above before you submit your entries.  Below we have provided some answers to frequently asked questions about entering Great Taste 2018:

How do I enter Great Taste 2018?

All entries must be made via an online portal, which will be available through a link from this website once entries open.  The online entry form will not become available until we open for entry.

How can I make sure I receive reminders about entering Great Taste?

Please fill in the contact form in the How to Enter section above.  We will add you to the mailing list to receive reminders about Great Taste.  Ensure you add our domain to your safe senders list, to help our emails to reach you.

My colleague entered Great Taste last year but has now left the company, so I can’t login to our account.  Please help!

To enter Great Taste via the online portal you need a user account (email address and password) and a Company Profile.  If there is already an existing Company Profile for your company we can link up multiple user accounts to this Profile.  To create a new user account, please click on Enter Awards at the top of this page, enter your email address, first name/last name, and a password.  Logout without creating a new company profile and send an email to to advise the company name, previous contact there and your email address, and we will link up your account to the Company Profile.

I have a user account but can’t remember my password.  What do I do?

If you already have a user account for the portal it will recognise your email address and prompt you for a password.  If you cannot remember your password, enter your email address, click Next, then click Trouble Logging In and follow the onscreen prompts.

I’ve tried to re-set the password for my user account, but I have not received the email.  What do I do?

The email, which is sent from, contains a link to click on and re-set the password.  Please ensure that the domain is added to your safe senders list.  Check that the email has not been sent to your Spam or Junk Mail folder.  If the email is not there, please contact the team on and we will be able to help you.

I can’t find a category for my product, what should I do?

Is there a category that nearly fits?  If so, please use that one.  The categories are more for our use – to help us plan each judging week and judging session.  Your product is judged on its own merits, not against a category or any other products in that category.  You can use the Product Description field to explain what your product is.  However, please check that your product is not on the list of items that we cannot judge and please remember that one flavour = one entry, so we cannot accept entries of selection boxes or multi-packs.

What is Members’ Fortnight?

Great Taste is run by the Guild of Fine Food, a trade association.  The Guild has a membership for speciality food and drink producers and independent retailers.  One of the benefits of membership is early and discounted entry into Great Taste.  Membership applications needed to have been received and processed by Friday 12 January 2018 to qualify for this year’s Members’ Fortnight.  However, there are lots of other benefits to Guild membership and you can find out more here Join the Guild

I entered Great Taste last year.  Does this mean I am now a member so can enter during Members’ Fortnight?

Membership and Great Taste are two separate things (please see the explanation under ‘What is Members’ Fortnight’) so you are not automatically a member of the Guild of Fine Food if you have previously entered Great Taste.  You do not need to be a member to enter Great Taste, but only current members can enter during Members’ Fortnight.  General Entry opens from Thursday 1 February 2018.

What do I write in the Product Description field?

All products are blind-tasted so the judges won’t see company names, product names or the product packaging.  The Product Description field is your chance to tell the judges about your product.  Use it to explain the key facts about your product, without using brand names or marketing speak.  For example, main ingredients, traditional production methods, breed of animal, if the product is gluten-free.  If the product is not typical of its type, you may choose to explain this here.  There are only 150 characters available (including spaces and punctuation) so keep it concise.  You don’t need to write in full sentences, as long as it makes sense to the reader.  The judges will also have access to the Product Ingredients list you provide when you enter.

Do I include cooking instructions in the Product Description field?

You do not need to supply cooking or preparation instructions on the entry form when you enter Great Taste 2018. However, you must ensure that these are included with your products when you deliver the samples later in the year.  The delivery instructions will include guidance on the quantity of product to send, and a reminder to supply cooking instructions.

I entered a product into Great Taste last year.  Can I re-enter it this year?

Yes, you can re-enter the same product into Great Taste each year if you wish to do so.

I’ve entered online and received my receipt.  Do I send my products now?

Not yet!  Once we close for entry we will begin issuing delivery instructions from around mid-March and these will continue until early June.  We may ask you to deliver your products at any time between those months, and will give you at least 2 weeks’ notice ahead of your delivery date.  We send an email to the Primary and Secondary Contact email addresses you provided when you entered Great Taste 2018 to let you know when your delivery instructions are ready to download from the portal.

How much product should I send?

We will advise the quantity of product to send when we issue delivery instructions.  However, as a general guideline we ask for around 25-30 mouthfuls/teaspoonfuls of a product for the judging.

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