2018 IPA Effectiveness Awards

January 1, 2018

April 27, 2018


0207 201 8266

Awards Description

The 2018 IPA Effectiveness Awards, the industry’s most prestigious and rigorous awards scheme, are open for entries.

Held every two years, the IPA Effectiveness Awards are open to any communications agency, media owner or brand worldwide.

Entries can feature brand activity involving any product category, country or size of budget and must prove beyond reasonable doubt that the activity paid back. Entries can include brand activity of any type including advertising, sponsorship, content, digital experiences, UX, or development of new products or services.

Download your awards entry pack now. You can also pre-register awards entries here.

Key Competition Dates:

October 10th, 2017: Launch and call for entries

17:00 GMT January 31st, 2018: Pre-registration and Awards Advisory Service deadline

12:00 BST April 20th, 2018: Final Deadline for Submitting Awards Entry

12:00 BST April 27th, 2018: Final Deadline for Databank Questionnaire

Free resources:

You will find advice about how to organise your time, gain client approval and other matters in our Writing Pack.

To kick start your entry, read our guide on How to Write an IPA Entry and our Factsheets on Effectiveness.

To stay informed about the 2018 Awards, sign up to our mailing list here


For any other enquiries, please contact

Kay Heenan


0207 201 8266

Contact Information


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