Transform MENA is the only awards programme awarding the best brand work in the Middle East and North Africa. Excitingly this awards programme is in its fifth year, provides an important platform to benchmark and showcase the fantastic work being done in the region. From big global agencies to small local work, the awards recognise excellence and reward innovation in branding.
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their stories and to discuss reputational change.
Companies and agencies entering the Transform Awards have their work benchmarked against their peers and stand out amongst their competitors, rewarding excellence across the whole brand development process. The awards recognise the creativity and strategic thought exercised and provide the opportunity to celebrate with clients and colleagues at the most prestigious awards event for brand communications.
rands recognised for the creative or strategic approach to their brand development work can be seen in our past winners pages.
The winners of the Transform Awards MENA 2017 can be found here.
Sign up below to be kept up to date with awards news from MENA and updates about the events. We will also be hosting the Transform conference focusing on all components of brand development.
|Open for entries:||17 September 2017|
|Early entry deadline:*||14 December 2017|
|Last chance to save**||11 January 2018|
|Final entry deadline:||1 February 2018|
|Awards ceremony and dinner||early May 2018 in Dubai|
Please note that we are sadly unable to provide extensions beyond 1 February 2018 as this impacts on the judging process and the judges receiving the entries.
*Early entry deadline. If you enter before 14 December 2017, you will received $100 off your total entry cost and your fifth entry free
**Last chance to save. Enter by 11 January 2018 and your fifth entry is free.
For more information on entry fees, visit the Fees and Payment section
Terms and Conditions:
When an organisation submits multiple entries, the early entry discount is applicable on the total entries made in a working day. The discount will only be applied once.
The early bird discount, does not apply to charity, NGO, pressure group or other NFP organisation entries.
Companies and agencies entering the Transform Awards MENA have their work benchmarked against their peers and stand out amongst their competitors. Excellence is rewarded across the whole rebranding process. These awards celebrate and recognise the creative and strategic thought exercised whilst also providing the opportunity to celebrate with both clients and colleagues at the most prestigious awards event for rebranding.
The Transform Awards create a platform for winners unlike any other, read testimonials and stories of success here
All companies shortlisted are invited to celebrate their commendable work at the awards ceremony which will take place in the spring of 2018. The Transform Awards launch a media campaign to promote the winning entries. This includes:
- Editorial coverage in Transform magazine
- Extended editorial coverage on the tablet edition of Transform magazine and rich media content on the tablet edition of Transform Magazine
- Winners of the golden butterfly will be interviewed by our video partners, subsequently broadcasted on the Transform magazine YouTube channel
- Inclusion in a press release sent out by Transform magazine announcing the winners
- Social media interaction before, during and after the awards event
Other benefits of being shortlisted or winning include:
- Agencies are included on Transform magazine’s list of recommended agencies
- Winners are invited to pitch their brand development ideas over other agencies as their work has been recognised and commended by a prestigious golden butterfly
- All work that has won gold, silver or bronze is showcased in a winners supplement and handed out at the awards even itself and published online
- The presentation of a trophy for all winning work to both the agency and the client (where applicable)
- Winners are given a press release template for their own media efforts
- Winners are provided with a Transform Awards winners logo to use.
BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL
This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.
BEST BRAND ARCHITECTURE SOLUTION
This category rewards the most efficient corporate organisational strategies developed for a brand.
BEST USE OF COPY STYLE/TONE OF VOICE
This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.
BEST BRAND EXPERIENCE
This award recognises excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.
BEST USE OF PACKAGING
This award recognises the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging.
BEST WAYFINDING OR SIGNAGE
This award honours branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.
BEST USE OF AUDIO BRANDING
This award recognises companies that have employed an innovative use of sound in the development of their brand.
BEST USE OF TYPOGRAPHY
This award reflects the role that typography has played in a brand’s journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively this award could be given when visual identity and typography have been strategically aligned through an organisation’s brand guidelines.
BEST PLACE OR NATION BRAND
This award recognises the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.
BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT
This award is for the best communication with external stakeholders throughout the process of a rebrand or during a brand development project. Companies should recognise that progress requires measured communication with all external stakeholders.
BEST INTERNAL COMMUNICATION DURING A BRAND DEVELOPMENT PROJECT
This award recognises the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about changes in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organisation.
BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT
This award is for the best execution of developments to or rebrand of an organisation. The coordinated rollout of a change helps to ensure a new identity has maximum impact on audiences
BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT ACROSS MULTIPLE MARKETS
This award is for brand development campaigns or rebrands that have been rolled out across multiple national markets to ensure that brand identity works across different languages and cultures.
BEST LOCALISATION OF AN INTERNATIONAL BRAND
This award benchmarks the effort of an organisation at bringing a global brand to the MENA region, making it relevant to the local markets.
BEST CREATIVE STRATEGY
This award is for the best creative, thought-out, aligned strategy behind the repositioning of a brand.
BEST BRAND EVOLUTION
This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.
BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW CORPORATE BRAND
This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the company, reposition the business or otherwise change perception of the brand.
BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO
This category rewards companies that develop a new brand within their portfolio of brands. As well as acknowledging the strategy and development of the new brand the judges will also look to see what the development adds to the existing corporate or master brand.
BEST NAMING STRATEGY
This award honours innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organisation can demonstrate a clear and well thought through naming strategy.
BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION
This award is for the best rebrand of an organisation following a merger with another company or the incorporation of another company into the original brand.
BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING
This award is for the best repositioning of an organisation to reflect a new approach to its business.
BEST BRAND CONSOLIDATION
This award is for the most effective alignment of individually branded elements and sub-brands of an organisation.
BEST REBRAND OF A DIGITAL PROPERTY
This award is for the best rebrand across the digital and online assets of an organisation, including its websites and apps.
BEST VISUAL IDENTITY FROM:
This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector.
- a charity/NGO/not-for-profit
- energy and extractives
- engineering and manufacturing
- financial services
- FMCG (fast moving consumer goods)
- food and beverage
- healthcare and pharmaceuticals
- industrial and basic materials
- mining and extractives
- professional services
- property, construction and facilities management
- public sector
- technology, media and telecommunications
- transport and logistics
- travel, leisure and tourism
BEST OVERALL VISUAL IDENTITY
This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface. You cannot enter this directly, all visual identity entries across different sectors will be automatically put forward for this award.
GRAND PRIX FOR EXCELLENCE IN REBRANDING
This award is for overall excellence in rebranding. You cannot enter this directly, all entries will be automatically put forward for this award.
ENTERING IS SIMPLE…
Before you submit your online entry, you will need to have a single PDF document prepared for each of your entries (maximum 10MB for each entry). This should contain all of the four steps below.
In addition, if you are having difficulty deciding on the content, layout, and design of your entry, we recommend that you download the Transform Awards entry template. This is a guide to help you decide what to include in and how to shape your submission.
STEP 1: ENTRY SUMMARY
> Provide a short 300 word summary of your entry
> Your summary should include:
- Details of the category you are entering into*
- A synopsis of the work
- The project’s relevance to the category it is being entered into.
The summary is used to brief the judges on your work.
* If you feel this work is a perfect candidate and strong contender for more than one category, the summary should be tailored accordingly.
STEP 2: ENTRY STATEMENT*
> Write a project summary statement of no more than 800 words
> It is advised that this statement should cover the following five sections; industry context, challenge, strategy, creativity and result.
- Industry context – describe the market or industry context and where your brand/organisation fits into the given environment
- Challenge – what prompted this brand work? What brief and criteria did it need to fill? What other factors and issues that led to it? What were the objectives for the project?
- Strategy – explain the strategy driving the branding solution. Where did the idea/concept come from? What was the target audience? What research did you conduct and incorporate? What led to this approach?
- Creativity – how was the work innovative? Did it trigger a reaction from the target audience?
- Result – how did the results meet the goals? What was the outcome? How did the outcome live up to the idea? Were there quantifiable results and were there any anecdotal results?
*The most successful entries relate their results back to the original objectives. Although statistics can be impressive, there is no point trying to force them in to the submission if they are not relevant to the brief.
STEP 3: SUPPORTING MATERIAL*
> Supporting materials may be included to help the judges evaluate your entry. These may include:
- media coverage
- additional information about your entry, organisation, project credits or third party organisations that contributed
- you may include up to two pages of written materials and three pages of images.
- videos. If possible, please provide a link to view the video content online. Please note, videos that exceed the recommended length of three minutes may not be viewed in their entirety.
*Although including supporting material is not compulsory, if it is included effectively it can make the merits of the entry more immediately apparent to the judging panel.
STEP 4: WEB LINKS (if applicable)
> You can supply up to three relevant URLs. Please provide passwords where access to links is restricted.
Please note that the organisers cannot be held liable to changes in entrants’ site architecture or changes that may take place between submission and judging.
Any organisation can enter the Transform Awards, providing the strategy or execution was developed, launched or carried out between August 2016 and January 2018.
Download an entry template here: Transform Awards entry template.
A single organisation can enter multiple projects and in multiple categories.
All entries must be paid for prior to the judging day; any entries we have not received payment for will not be reviewed by the judging panel.
Each entry must be submitted as a single PDF file. Files cannot be larger than 10MB.
Supporting links, videos etc must be included within the entry itself. This an be included as an appendix, with links or hyperlinked within the document itself.
Where a juror’s organisation enters the Transform Awards, that juror will not review the submission. Where possible, jurors are not made aware of the identity of any third-party organisation that carried out the work until after decisions have been made, to eliminate bias.
All entry materials will be retained by Transform magazine, the organisers of the Transform Awards. Please do not send us materials for which you do not have a duplicate, as we will not return entered materials.
Ensure you have secured the appropriate rights and clearances for all materials and images submitted. The Transform Awards will not be liable for any copyright, trademark, patent infringement or for non-payment grievances held against entrants.
The information provided will be disclosed only to the judges, staff of Transform magazine and key partners on a strictly confidential basis.
Details provided with in your entry will potentially be used for press releases, web content, the winners book should your submission be shortlisted and/or win. Therefore we ask that you ensure all the details are factually correct – we will not be liable for inaccuracies published based on the entry content and changes may not be possible after publication.
By submitting your entry, you agree that the materials may be published for the promotion of the awards and media efforts related to digital communication, as well as for the marketing and promotion of rebranding case studies and teaching tools.
By entering in to the Awards programme, your details will be added to our database to ensure you are kept up to date with the Awards and it’s relevant conference. To opt-out, please email firstname.lastname@example.org
Please translate all non-English text into English to facilitate the judging process.
Decisions by the jury are final.
How to write an entry worthy of a golden butterfly:
- Whilst it might sound obvious, entries let themselves down through silly errors which establish the wrong impression
- Check all organisations’ names are spelt correctly
- Ensure links/videos have no expiry date and the log in details if necessary, have been supplied
- Do not submit entries with other organisations’ awards logos on them
Stick to the objective
- The most successful entries relate their results back to their original objective
- Although statistics can be impressive, there is no point trying to force them in to the submission if they are not relevant to the brief.
- Clear objectives ensure the judges can appropriately assess the results
Use convincing but informative language
- By utilising the correct language you have the ability to engage, excite and persuade the judges that your work above all other competitors deserves a golden butterfly. Be original.
- However, avoid using unnecessary jargon to make your entry sound exciting as it can make the project seem vague and unclear
- Please stick rigidly to the word count. This is to ensure you do not ‘waffle’ and to ensure you succinctly deliver your message. Our judges will have a large number of entries to read and evaluate.
Provide accurate and clear information
- Ensure all cross-referenced information matches up, as our expert panel of judges will check this. For example, in the past we have seen examples of visual evidence which is contradictory to the entry statement
- It is preferable to provide actual figures rather than percentages. If you do use percentages however, make sure you provide the judges with a clear context of the audience/sector. This will allow the judges to understand and make better sense of your entry.
Know what and when you are entering
- If you are entering one project into multiple categories please ensure it is tailored to fit each category
- Iif you are submitting a long term project please be clear about which stage of the project you are entering. The project’s strategy has to be developed, launched and carried out between August 2016 and January 2018.
The Transform Awards MENA 2018
2018 entry fees:
- $395 for the first entry from each organisation/submitting body.
- $195 for each subsequent entry from each organisation/submitting body.
- $195 for any entry from or on behalf of a charity, NGO, pressure group or otherwise NFP organisation. Please call if you think you may be eligible.
Fees quoted are in US Dollars
Enter by 14 December 2017, to receive $100 off your total entry cost.
The fifth entry is free until 11 January 2018. The final date to enter is 1 February 2018.
- One payment may be used to cover multiple entries.
- You can pay via PayPal online, or by phone via credit card on +44 207 998 6263 (but not American Express).
- All entries must be paid within 14 days or before the judging takes place in order for them to be reviewed by the judging panel.
Terms and Conditions:
If you submit your entries by 14 December 2017, you receive $100 off your total entry costs. Please note the following terms and conditions for this offer:
- When an organisation submits multiple entries, the early entry discount is applicable on the total entries made in a working day. The discount will only be applied once.
- The early bird discount, does not apply to charity, NGO, pressure group or other NFP organisation entries.
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