Employer Brand Management Awards

September 11, 2017

January 26, 2018

Awards Description

Welcome to the Employer Brand Management Awards

The awards programme exists as the true benchmark of the employer brand management process. Metrics such as retention and cost per hire go so far, but, until now, there has been nothing that compares and contrasts the different aspects of successful employer branding, nothing that fully rewards excellence and celebrates the campaigns and the organisations that excel in this field.

The launch of the Employer Brand Management Awards changes this.

Eligibility & Rules

Any organisation can enter, providing the strategy or execution was developed, launched or carried out between July 2016 and January 2018.

Entries for the Employer Brand Management Awards can be made here>

A single organisation can enter multiple projects and in multiple categories.

All entries must be paid for prior to the judging day; any entries we have not received payment for will not be reviewed by the judging panel.

Please fill in one form per different entry statement.

Each entry must be submitted as a PDF file. Files cannot be larger than 10MB.

Supporting links, videos etc must be included within the entry itself. This can be included as an appendix, with links or hyperlinked within the document itself.

Entries are only accepted electronically, please do not send us a hard copy.

All entry materials will be retained by Transform magazine, the organiser of the Employer Brand Management Awards.

Ensure you have secured the appropriate rights and clearances for all materials and images submitted. The Employer Brand Management Awards will not be liable for any copyright, trademark, patent infringement or for non-payment grievances held against entrants.

The information provided will be disclosed only to the judges, staff of Transform magazine and key partners on a strictly confidential basis.

All entries are only shared with judges once a signed disclaimer has been received.

Where a juror’s organisation enters the Employer Brand Management Awards, that juror will not review the submission. Where possible, jurors are not made aware of the identity of any third-party organisation that carried out the work until after decisions have been made, to eliminate bias.

Details provided within your entry will potentially be used for press releases, web content, the winners book should your submission be shortlisted and/or win. Therefore we ask that you ensure all the details are factually correct – we will not be liable for inaccuracies published based on the entry content and changes may not be possible after publication.

Summaries of all winning entries will be included in the Employer Brand Management Awards winners book which will be given out on the night and published in other formats. Please make reference to confidential information in your entries which will be for judges’ eyes only and will not be written up.

By submitting your entry, you agree that the materials may be published for the promotion of the awards and media efforts related to digital communication, as well as for the marketing and promotion of rebranding case studies and teaching tools.

By entering into the Awards programme, your details will be added to our database to ensure you are kept up to date with the Awards and its relevant conference. To opt-out, please email mkibble@transformmagazine.net

Please translate all non-English text into English to facilitate the judging process.

Decisions by the jury are final.

Fees and payments

Entry fees (ex VAT):

  • £295 for the first entry from each organisation/submitting body.
  • £125 for each subsequent entry from each organisation/submitting body.
  • £125 for any entry from or on behalf of a charity, NGO, pressure group or otherwise NFP organisation. Please call +44 20 7998 6263 if you think you may be eligible.

You will receive your fifth entry free until 22 December 2017.

If you enter during the ‘Late entry extension period’ the fee for your first entry is £370 and £125 for any subsequent entry.

For more information on key dates click here


  • One payment may be used to cover multiple entries.
  • You can pay via PayPal online, or by phone via credit card on +44 207 998 6263 (we are unable to take American Express over the phone).
  • All entries must be paid for within 14 days or before the judging takes place in order for them to be reviewed by the judging panel.

Terms and Conditions:

If you submit your entries by 24 November 2017, you receive £100 off your total entry costs. Please note the following terms and conditions for this offer:

  • When an organisation submits multiple entries, the early entry discount is applicable on the total entries made in a working day. The discount will only be applied once.
  • The early bird discount, does not apply to charity, NGO, pressure group or other NFP organisation entries.

Why enter

In today’s competitive landscape the role of effective employer brand management cannot be over-emphasised. Establishing a reputation as a good employer isn’t just about improving and aiding your recruitment and your staff retention, it also makes a positive statement to customers and other audiences, building the market perception of your organisation.

Entering and winning at the Employer Brand Management Awards is so much more than picking up another trophy for your reception area. It’s about showing the world you understand the importance of the employer brand and see the development of your reputation as an employer as running parallel to your reputation to all stakeholders. Winning at the Employer Brand Management Awards should be seen not just as a reflection of your employer brand programme, but as a continuation of it, raising your organisation’s visibility in the recruitment market and helping you stand out from the competition.

Equally there is no better way of recognising the efforts of those behind your employer brand, be they from a brand, human resources, internal communications, CSR or corporate affairs background. Winning at the Employer Brand Management Awards will also give you the opportunity to highlight and showcase the work you and your team do to your peers in other areas within your organisation.

Entering the Employer Brand Management Awards is simple and straightforward. It isn’t a lengthy process, and there are categories that reflect all areas of employer branding.

Enter now for your team, for other senior management and for your organisation’s employer brand.

Guidelines on how to enter

How to enter


There are three components to an Employer Brand Management Awards entry submission. These are the entry summary, the entry statement and the supporting materials.

Before you submit your entry online, you will need to have a single PDF document prepared for each of your entries (maximum 10MB for each entry). This should contain all of the four steps below.

In addition, if you are having difficulty deciding on the content, layout, and design of your entry, we recommend that you download the entry template (PDF format). This is a guide to help you decide what to include in and how to shape your submission.

NB: Written supporting materials do not contribute towards the word count. Please ensure this document is no larger than 10MB.



Provide a short 300 word summary of your entry

Your entry summary should include:

  • Details of the category you are entering into*
  • A synopsis of the work
  • The project’s relevance to the category it is being entered into.

Industry context – what is the company’s place within the market?

> Budget (optional)

The summary is used to brief the judges on your work

If you feel this work is a perfect candidate and strong contender for more than one category, the summary should be tailored accordingly.



Write a project summary statement of no more than 700 words

The statement should cover objectives, the research and planning behind the submission, the creativity and innovation, strategy and implementation, and results.

Listed below are some useful questions to ask yourself when preparing your submission. In addition to these components, within each category the judges are looking for, and scoring on, different criteria. Please look at the categories and ensure you are meeting the separate requirements.

The entry statement should cover:


  • What were the goals/targets?
  • What did you want to achieve?
  • Why were the objectives necessary?
  • What catalysts prompted the project/campaign to be carried out?
  • What was the brief? (optional)

NB: We advise that, where the submission is project or campaign based, that your entry includes a guide on the project brief, budget and timeframe to help put the project into context for the judges.

Research And Planning

  • What research was conducted?
  • How did it represent the target audience?
  • Did the research expose any problems or additional challenges?
  • Were changes needed to meet the objectives?

Creativity And Innovation

  • How was your employer brand management solution interesting/different/unique?

Strategy And Implementation

  • How was the research incorporated into the strategy?
  • How did the project reach its target audience?
  • How was the strategy implemented?
  • Were there any unexpected problems or unforeseen circumstances?


  • How did you meet your objectives?
  • Were there any unexpected outcomes?
  • What was the ROI? (optional)
  • Is there any evidence to support the outcomes?
  • How was the project received internally?

*The most successful entries relate their results back to the original objectives. Although statistics can be impressive, there is no point trying to force them into the submission if they are not relevant to the brief.



Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It’s best to include only those materials that are directly relevant to the specific category.

Supporting materials may be included to help the judges evaluate your entry. These may include:

  • images illustrating the project or campaign
  • press coverage (up to five examples)
  • social coverage (up to five examples)
  • videos are permitted as supporting evidence for your entry. If possible, please provide a link to view the video content online (Youtube, Vimeo, embedded on the organisations site). Please note, videos in the excess length of three minutes may not be viewed in their entirety.
  • statistics: any relevant statistics (optional)
  • client feedback
  • testimonials
  • additional information about your entry, organisation, project credits or third party organisations that contributed

*Although including supporting material is not compulsory, if it is included effectively it can make the merits of the entry more immediately apparent to the judging panel.

NB: Videos can be more than three minutes long if submitting for the best use of online video or best corporate viral campaign. We do not accept video files so please provide links and log in details if necessary. Please also ensure that there isn’t an expiration date on the video link.

Please note that the organisers cannot be held liable to changes in entrants’ site architecture or changes that may take place between submission and judging.


  • Best alignment of the employer value proposition with corporate brand values 
  • Best communication of the employer brand to the external audience 
  • Best communication of the employer brand to the internal audience 
  • Best short-term or one-off employer brand campaign 
  • Best diversity brand 
  • Best digital communication of the employer brand 
  • Best use of social media in the management or promotion of the employer brand 
  • Best use of employer brand in customer marketing 
  • Best employer brand management programme following changed mission, positioning or management 
  • Best employer brand management programme following a merger or acquisition 
  • Best alumni programme 
  • Best brand ambassador programme 
  • Best employee experience 
  • Best localisation of a global employer brand management programme 
  • Best employer brand management event 
  • Best employer brand innovation 
  • Best ongoing commitment to employer brand management 
  • Best employer brand management by sector 
    • Charity/NGO/NFP
    • Education
    • Energy and utilities
    • Engineering and manufacturing
    • Extraction (oil, gas and mining)
    • Financial services
    • FMCG
    • Food and beverage
    • Healthcare and pharmaceuticals
    • Industry and basic materials
    • Professional services
    • Property
    • Public sector
    • Retail
    • Technology, media and telecommunications
    • Transport and logistics
    • Travel, leisure and tourism
  • Best creative execution of the employer brand 
  • Grand Prix of employer brand management

Contact Information


Visited 85 times, 1 Visit today

Add a Review

You must be logged in to post a comment.

Related Events

March 1, 2018 To August 31, 2018

Since 2012 the Awards have taken place in the main hall of London’s beautiful Natural History Museum, with more than 800 guests enjoying a Champagne reception, dinner and an afterparty plus entertainment and the award ceremony itself. Read more…