WELCOME TO THE EACA EURO EFFIES 2018
EACA Euro Effie Awards, the Gold Standard in Marketing Communications Effectiveness, celebrated their 21st edition in 2017.
The Euro Effies have been rewarding marketing communications campaigns from any discipline having achieved success through proven, effective marketing communications in two or more European markets since 1996 and have been growing ever since.
“I’ve had the honour to chair the Awards before. This is in my view one of the most prestigious marketing awards – anywhere. So I am absolutely thrilled to be a part of this jury.”
Alexander Schlaubitz, Vice President Marketing at Lufthansa – Jury Chair Euro Effies 2017
DOWNLOAD ENTRY MATERIALS
Thoroughly review all entry materials before submitting your entry.
2018 Entry Kit
Review the entry kit for a thorough outline of all entry requirements.
2018 Entry Form
This form should be used for all Euro Effie categories except Positive Change: Environmental (Brands & Non-Profit) and Long-term Effectiveness.
2018 Long-Term Effectiveness Entry Form
This form must be used for submissions into Long-Term Effectiveness category.
NOTE: 3+ years of results are required – results must date back to at least 2015.
2018 Positive Change: Environmental Entry Form
This form should be used for the Positive Change Euro Effie’s Environmental – Brands and Environmental – Non-Profit categories.
NOTE: Positive Change: Social Cause efforts should use the standard Effie entry form.
Effective Entry Guide
Review advice from past Effie judges.
This document provides:
– Brief outline on judging process
– General judge tips on crafting an effective entry
– Specific judge tips for each of the scoring sections.
Case Study Samples
Reviewing winning cases is a great way to see what it takes to earn a Euro Effie Award. Check out previous product&service/specialty category winners hereand previous Positive Change winners here.
2018 KEY DATES
Call for Entries: 8 Jan 2018 – 6 April 2018
First late entry deadline: 27 April
Second late entry deadline: 25 May
Round 1 judging: 4 June – 15 June
Round 2 judging: 28 June
Awards Gala: 16 October
There are lots of awards out there. But, for marketing communications effectiveness, none carries the prestige and authority of the Euro Effie Awards. Here’s why:
Get your work recognised among top industry professionals
Over 80 top industry professionals, both clients and agencies, are involved in the Euro Effie Awards to select the winners of the most effective campaigns. This is your chance to showcase your best work to important industry players.
Climb up the Effectiveness Index rankings
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from Effie competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness. Find out more here.
Reinforce your relationship with your client
By entering the Euro Effie Awards and getting recognised for your hard work, you give your client one more reason to continue their collaboration with your agency strengthening your relationship.
Attract new accounts
With a jury comprising of top industry players, you will gain recognition for your work which can attract new business for your agency.
What is the deadline?
Entries must be received by 3pm (15h00) Central European Time (GMT +1) on 6 April, 2018.
How do we submit the final entry?
All entries must be submitted online. No entries will be accepted in any other format.
What is the confidentiality policy for the written entries?
Click here to read about the Euro Effies confidentiality policy
How much does it cost to enter?
Entry Deadline (6 April) € 995.00
All EACA’s members and member associations are listed on EACA’s website.
Is there a late entry deadline?
There are two late entry deadlines. Click here to read more.
I do not know if my agency is a member of EACA. How can I find out?
Does anything need to be signed or approved?
Before you begin to enter the case information, the system will require you to certify that you have approval from your client to enter the competition and that all content is true and accurate.
Are there any important eligibility factors we should be aware of?
The EACA Euro Effies are open to all agencies (whether members of EACA or not) for campaigns which ran in two or more European markets in 2017. A campaign is still eligible to enter if it was launched in 20176 however it must have ran in 2017. Data has to be available for the entire period.
To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and use of marketing communications were key to the campaign’s success. Any campaigns can be submitted and all disciplines are welcome.
Who can enter?
Entries will be accepted from multinational agency members of the EACA, individual agencies and agencies outside the membership of EACA.
Which category should I enter my case in?
If, even after reading the category descriptions on the Euro Effie Awards website, you are unsure in which category to enter, please email Kasia Gluszak on email@example.com a brief description of the campaign you wish to enter followed by your questions.
What is the maximum submission length i.e. word count, number of pages etc?
Campaign Background (250 words)
Objectives (100 words)
Communications Strategy (400 words)
Creative Strategy (500 words)
Evidence of Results (maximum 10 pages)
Is there a required structure for the written entry?
The structure of the written entry is already formulated in the online entry process. There are 4 steps to complete before submitting.
When is the first round judging?
The first round judging will begin on 4 June and will end on 15 June. The first round judging is handled online.
When is the second round judging?
The second round judging will take place over one day in Brussels on 28 June 2018.
When are the finalists announced?
The finalists will be announced at the beginning of July.
When are the winners announced?
The winners will be announced at the Euro Effies Gala Dinner in Brussels on 16 October. The official press announcement will be made the following day.
Who should I contact if I have any questions?
For any questions concerning entry procedure (registrations, categories, creative material, evidence of results etc.) please contact:
Communications & Events Officer
T: +32 2 74 007 14
F: +32 2 74 007 17
Communications & Events Assistant
T: +32 2 740 07 14
F: +32 2 740 07 17
For any questions concerning eligibility, payment and late entries, please contact:
European Association of Communications Agencies (EACA)
152 bd. Brand Whitlock
October 16, 2018
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