Awards Gala | May 2018 | London
The Digiday Media Awards Europe is a new program that recognizes the companies working to modernize European media. While our other awards programs recognize companies on a global scale, the Digiday Media Awards Europe showcase work specific to the European market.
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Early Deadline: February 16, 2018 – $195 per entry
Regular Deadline: March 9, 2018 – $295 per entry
Last Chance Deadline: March 16, 2018 – $495 per entry
Best New Vertical/Brand
Built from the ground up or born from an existing entity, the new vertical or brand that has displayed the most impressive performance in terms of editorial approach, quality and growth.
Best Use of Snapchat
Most effective use of Snapchat for overall storytelling, live coverage and use of features, including the Discover channel.
Best Use of Instagram
Most engaging use of Instagram features, including Stories, in social storytelling.
Best Use of Facebook Live
Best translation of a publishing brand’s editorial mission to the live video format.
Best Use of a Podcast
As a medium and marketing tool to enhance the brand, product or message while growing its audio audience.
Best Use of a Messenger Bot
Best use of bot messaging services (ex: Facebook, Kik) to deliver news to readers, etc.
Best Use of VR/AR
Best use of virtual and/or augmented reality for storytelling.
Best Live Event
Best execution of a live event as an extension of the publisher’s editorial brand, determined by number of tickets sold, social reach, outside press coverage and overall experience factor.
Best Use of Technology
To distribute content, enhance user experience and propel overall growth.
Best Experiential Marketing Campaign
Best experiential marketing campaign as an extension of the publisher’s editorial brand, combining experiential, strategy, and creative services with a strong online dialogue.
Best Use of Audience Data
Most effective use of audience data to grow the publisher’s audience, in terms of both size and engagement, or grow a key performance indicator.
Best Email Newsletter
Most effective use of an email newsletter to forge a direct connection with readers.
Best Overall Design
Most effective design in order to deliver content and advertising across devices.
Best E-Commerce Strategy
Best use of e-commerce to drive additional revenue to the publisher that’s seamless with the editorial content.
Best Branded Content Program – B2B
Across platforms in order to engage a B2B audience and promote a brand, product or service.
Best Branded Content Program – B2C
Across platforms in order to engage a B2C audience and promote a brand, product or service.
Best Mobile Innovation
To deliver content while providing a rich user experience.
Best Brand Partnership
Between a brand and a publisher in order to strategically promote a brand, product or service through the publisher’s channels.
Best Custom Advertising
Non-standard ad options for brands that fit seamlessly into the user experience.
Best Paid Subscription Product
Recognizing the publisher best providing added value to their audience through a paid subscription or membership.
Best Brand Video – Single
Best branded content video designed with the purpose of promotion, to build a brand’s image and/or establish a connection between a product or service and consumers.
Best Brand Video – Series
Best branded video web series designed with the purpose to provide content, build a brand’s image, connection, entertainment, or to drive direct response for a product or service among consumers.
Best Multi-Platform Video Campaign
Best advertising campaign integrated through two or more video channels such as online, social, mobile, email, out-of-home, TV or other video platforms with a purpose of advertising, promotion, entertainment, engagement, or driving sales among its consumers. *Must include two or more of the mentioned video channels.
Best Live Moment
Best live video broadcast on one of the following mediums: Facebook Live, Periscope, Youtube, etc. The entry must support why the Live moment was significant and back it up with viewership statistics.
Best Brand Video Destination or Channel
Best branded video content destination with a purpose to entertain or inform customers. The destination or channel may include the brand’s website, YouTube channel, Vine or Snapchat account, or other video channels.
Best Video Ad
An in-stream or in-banner video ad for branding or direct response with a purpose of branding, advertising, promotion, education, entertainment, engagement or driving sales among its consumers.
Best Social Video Campaign
Best branded social video campaign created to build a relationship with a brand, product or service. Must have been integrated across Facebook, Instagram, Vine, Snapchat, or other social platforms.
Best Video Publisher Partner for Brands
The best publisher for brands to partner with to develop and produce native advertising campaigns and/or support video ads. This includes integration across multiple platforms to promote a brand, product or service to consumers or an audience.
Best Audience Measurement Platform
Recognizing the most outstanding audience measurement data platform and solution.
Best Cloud Data Integration Platform
Recognizing the leading platform in cloud and data integration and tag management.
Best Mobile (& Web) Analytics Platform
Recognizing the top platform for mobile app analytics.
Best CMS and Web Content Management Platform
Recognizing the top CMS platform that hosts and displays data across the web.
Best Interactive Content Platform
Recognizing the best survey and feedback platform that maximizes user interactivity.
Best Testing & Personalization Platform
Recognizing the best all-in-one optimization, personalization and testing platform.
Best Video Marketing & Advertiser Platform
Recognizing the leading video platform and ad serving solution.
Best Video Distribution Platform
The best existing, new, or improved video syndication platform to deliver branded video across the web and other platforms.
Best Video Ad Tech Innovation
The best new or improved video technology innovation to deliver video content, measure or support video content, branded content or video advertising campaigns.
Best Native Advertising platform
Recognizing the leading recommendation and native advertising platform that boosts ad revenue and higher engagement.
Best Display & Programmatic Advertising Platform
Recognizing the top supply and demand side platforms in today’s programmatic advertising ecosystem.
Best Content Studio
Awarded to the in-house content marketing team that has consistently produced and distributed compelling, innovative and effective content for clients.
Most Effective Sales Team
Awarded to the sales team that has produced consistent results and driven revenue with both new and existing clients.
Video Team of the Year
Awarded to the publisher that has successfully produced and promoted video and visual journalism.
Publishing Executive of the Year
Awarded to the senior publishing executive who has shown impressive, consistent vision for their company and its growth.
HOW TO ENTER
Choose category or categories you’d like to enter.
Enter platform details and answer a few short questions.
Upload a case study showcasing your campaign.
Submit your entry fee payment online.
The judges will be looking for companies or campaigns that can clearly demonstrate transparent success over the past 12 months. Our judges are seeking companies or campaigns that have seized challenges and created opportunities.
Judges will require evidence to substantiate all entries and this could include details of financial performance, results in terms of KPI, creative evidence in terms of a sizzle reel, still images, or links to the final project. The judges will also consider the structure, presentation and clarity of each entry.
Entries should relate to business conducted from November 2016 – February 2018.
THE JUDGING PROCESS
Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form relating to Digiday’s four criteria: innovation, creativity, consumer value, and results. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.
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