2018 EMEA SABRE Awards

December 1, 2017

January 29, 2018

https://www.holmesreport.com/events-awards/sabre-awards/sabre-awards-emea

+1 732-299-1847

Awards Description

The SABRE Awards, which recognize Superior Achievement in Branding Reputation & Engagement, now attract more than 2,000 entries from across the EMEA region each year, and provide the premier showcase for the best that public relations has to offer, celebrating winning work via our annual awards dinner (attended by 800 industry leaders last year) and via our website, with its vast library of public relations case histories.

The pace of change in public relations and communications has never been faster than it is today. The rise of digital and social media has changed how companies engage with their key stakeholders – creating new opportunities for public relations professionals. But it has also shaken up the competitive landscape, blurring the lines between PR and marketing and forcing PR firms to compete with other disciplines, from ad agencies and digital specialists to management consulting firms.

In this new environment, it is vitally important to showcase and to celebrate the best work produced by public relations firms and public relations departments, to demonstrate that PR can come up with big brand-building ideas, creative content, and strategic reputation management programs that impact the bottom line.

Late May will see the 14th EMEA SABRE Awards, the world’s largest PR awards competition, taking place at The National Maritime Museum in Amsterdam. The ceremony celebrates the Diamond, Platinum and Gold SABRE Award winners, along with the Holmes Report’s EMEA Agencies of the Year.

During lunchtime of the same day, at the In2 Innovation Summit, the In2 SABRE Awards EMEA will be held. The show celebrates EMEA’s best content and engagement work, shining a spotlight on the biggest and best ideas and the most creative execution and providing a glimpse at what’s next in branding, reputation and engagement.

Tickets for both events will be available soon.

Dress code (evening): Smart evening wear or national dress. No black-tie required.
Awards Program: TBC

To enter the 2018 SABRE Awards EMEA, please visit our dedicated entry platform
*The site is new. If you run into any problems with entries, please be patient. For technical help please contact Patrick Drury at pdrury@holmesreport.com


2017 SABRE Awards EMEA
SABRE Winners
In2 SABRE Awards winners

2018 SABRE Awards EMEA Categories


THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

These awards are designed to recognize the increasingly strategic role of public relations agencies in brand-building and corporate branding; the increasing sophistication of measurement and evaluation techniques; the importance of the chief executive in effective communication; and organizations that employ public relations in the broadest sense to enhance their reputations and expand their business.

1.    COMPANY OF THE YEAR: This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies).

2.    CEO OF THE YEAR: This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations practitioners.)

3.    THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING: This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales.

4.    THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT: This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance.

5.    THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING: This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity.

6.    THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION: This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications.

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING

GEOGRAPHIC CATEGORIES

7    AFRICA
8    THE BALKANS (Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro, Romania, Serbia)
9    THE BALTIC (Poland, Estonia, Latvia, Lithuania)
10    BENELUX (Belgium, Netherlands, Luxembourg)
11    DACH (Deutschland, Austria, Switzerland)
12    CENTRAL EASTERN EUROPE (Czech Republic, Hungary, Slovakia, Slovenia)
13    FRANCE
14    IBERIA (Spain, Portugal)
15    MEDITERRANEAN (Italy, Greece, Cyprus and Malta)
16    THE MIDDLE EAST
17    NORDICS (Denmark, Finland, Iceland, Norway, Sweden)
18    RUSSIA AND THE CIS (Belarus, Kazakhstan, Moldova, Russia, Ukraine, etc.)
19    TURKEY
20    UNITED KINGDOM AND IRELAND (LESS THAN £ 50,000 in fees)
21    UNITED KINGDOM AND IRELAND (£ 50,000 – £100,000 in fees)
22    UNITED KINGDOM AND IRELAND (£100,000 in fees or more)
23    MULTI-COUNTRY PROGRAMME (Multiple EMEA markets)
24    GLOBAL PROGRAMME (Multiple markets in multiple regions, led from EMEA)

PRACTICE AREA CATEGORIES

These awards are presented for the best public relations programmeming in particular practice areas.

Marketing Communications
25    BUSINESS-TO-BUSINESS MARKETING
26    CONSUMER MARKETING (EXISTING PRODUCT)        
27    CONSUMER MARKETING (NEW PRODUCT)        
28    INTEGRATED MARKETING (this category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.)

Corporate Reputation
29    INSTITUTIONAL IMAGE (can also be institutional image for non-profit group or association)
30    EMPLOYEE COMMUNICATIONS (a campaign directred at a company’s existing employees)
31    EMPLOYER BRANDING 
(a campaign positioning a company to attract new employees)
32    EXECUTIVE COMMUNICATIONS 
(a campaign to position the CEO or other senior executives as leaders or auithories on a topic or industry) 
33    CAPITAL MARKETS COMMUNICATIONS (investor relations or financial media relations designed to reach shareholders and other financial stakeholders)

Engaging Society
34    CAUSE-RELATED MARKETING (a campaign designed to increase sales or consumer engagement with a brand by linking that brand to an issue or cause)
35    COMMUNITY RELATIONS (a campaign designed to engage community stakeholders and improve relationships between a company and its neighbors, local or global)
36    CORPORATE SOCIAL RESPONSIBILITY        
37    PUBLIC EDUCATION (a campaign designed to improve public health or drive awareness of an issue with important societal implications)

Advocacy

38    CRISIS MANAGEMENT
39    ISSUES MANAGEMENT
40    PUBLIC AFFAIRS  (a campaign designed to influence attitudes on matters of public policy, legislation or regulation)

Media Relations
41    CORPORATE MEDIA RELATIONS        
42    PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
43    PRODUCT MEDIA RELATIONS (TRADE MEDIA)   

Digital and Social Media

44    DIGITAL CAMPAIGN
45    SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
46   INFLUENCER MARKETING
47   BRANDED JOURNALISM
 (a campaign based around content created or curated by the PR team)
48.  WORD OF MOUTH 
(a campaign that seeks to build advocacy for a brand or customer among key stakeholders, using either/both online/offline channels to generate positive dialogue and discussion)

Experiential
49    GUERRILLA MARKETING
 (this category includes activities such as street branding, flash mobs, etc.)
50    PUBLICITY STUNT
51    SPECIAL EVENT
52    SPONSORSHIP
 (this category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship)
53    TRADE SHOW (this category recognizes both the planning and execution of trade show exhibits and presence, and PR support for a company’s trade show presence)

Specialist Audience

54    MARKETING TO MEN
55    MARKETING TO WOMEN
56    MARKETING TO YOUTH
57    MULTICULTURAL MARKETING
 (includes campaigns designed to reach specific ethnic groups, gay and lesbian audiences, etc.)

INDUSTRY SECTOR CATEGORIES

These categories recognize the best work done on behalf of clients in specific industry categories. Entries may cover work in any practice area, from marketing campaigns to public affairs, corporate and financial communications, crisis and issues management, etc.

Consumer Goods

58    AUTOMOTIVE (includes automakers and automotive parts and suppliers)
59    FASHION & BEAUTY
60    FOOD & BEVERAGE
 (excluding restaurants and food service companies)
61    HOME & FURNITURE (household products not covered by the categories above, furnishings)
62    CONSUMER PRODUCTS (any consumer product not covered in categories above)

Consumer Services

63   ENTERTAINMENT (for clients in the entertainment business, including film and TV companies, record labels, artists and celebrities, sports teams, video game manufacturers)
64    FINANCIAL SERVICES
65    FOOD SERVICE
 (including restaurants)
66    RETAILERS (for retail outlets, not all products sold at retail)
67    TRAVEL & TOURISM (includes hotels, airlines, tourism boards)

Business-to-Business

68    ENERGY AND NATURAL RESOURCES (includes energy producers, mining companies and utilities)
69    CHEMICALS & INDUSTRIALS
70    PROFESSIONAL SERVICE FIRMS
 (includes law firms, marketing services firms, management consulting firms, etc.)
71    REAL ESTATE & CONSTRUCTION
72    TRANSPORTATION & LOGISTICS 
(includes shipping and logistics, aviation and aerospace and other transportation companies)

Technology

73    CONSUMER ELECTRONICS
74    TECHNOLOGY: HARDWARE
75    TECHNOLOGY: SOFTWARE & SERVICES
76    TELECOMMUNICATIONS
77    WEB-BASED BUSINESS
 (includes e-commerce companies that conduct the majority of their business on the Internet, may include dot-com divisions of retail companies, etc.)

Healthcare

78    ANIMAL CARE
79    CONSUMER HEALTH 
(over-the-counter medications, nutraceuticals, etc)
80    HEALTHCARE PROVIDERS (insurance companies, hospitals, and other related providers)
81    MEDICAL TECHNOLOGY (includes healthcare IT companies, medical devices)
82    PHARMACEUTICAL: RX  (also includes biotechnology companies)

Non-Corporate

83    ASSOCIATIONS (associations or coalitions consisting primarily of for-profit businesses; for charities)
84    EDUCATIONAL AND CULTURAL INSTITUTIONS (schools, universities, museums, art galleries, performing arts venues, etc.)
85    GOVERNMENT AGENCIES (any government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development)
86    NOT-FOR-PROFIT ORGANIZATIONS (excluding trade associations)

In2 SABRE CATEGORIES

The In2 SABREs—previously the Silver SABRE Awards—are focused on the incredibly broad range of creative content now being produced by corporations, associations, non-profit organizations and government agencies as they seek to build stronger, more personal relationships with key stakeholders. Categories encompass a variety of channels—experiential, digital, print and video—across paid, earned, owned and shared media.

EARNED MEDIA

These submissions should be anchored in a single piece of excellent earned coverage. The anchor media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact. Please include the anchor coverage or link to it in the submission.

87 — BEST IN DIGITAL/PRINT CONSUMER MEDIA (EARNED)
This category recognizes exceptional, consumer coverage that is earned on digital or traditional media. Excludes paid content.
88 — BEST IN DIGITAL/PRINT B2B MEDIA (EARNED)
This category recognizes exceptional, B2B coverage that is earned on digital or traditional media. Excludes paid content
89 — BEST IN BROADCAST MEDIA (Earned)
This includes exceptional broadcast coverage — online segments, TV talk shows, radio shows, podcasts, etc —  earned on digital or traditional media. Excludes paid content.
90 — BEST IN PRODUCT REVIEWS (Earned)
This includes an exceptional print/digital/broadcast product review featured in any influential media, including news sites, subject matter sites, blogs, podcasts, etc.
91 — BEST EARNED MEDIA WITH  INFLUENCERS + COMMUNITIES
This includes print or broadcast placements on influential third-party sites that are not media entities, for instance subject matter expert blogs, parenting blogs, YouTube experts, etc. Excludes paid content.
92 — BEST PERSUASIVE CONTENT
Includes content intended to persuade and/or change thinking, including speeches, opinion pieces, award entries, etc. This category is open to paid or unpaid placements, the emphasis is on the power of the piece to persuade.
93 — BEST CONTENT CREATION FOR MEDIA SITES (Earned)
This includes content strategically created and placed — via earned/unpaid means — in any news media, subject matter blog, etc. Does not include paid placements.

SPONSORED & PAID MEDIA
These submissions should be anchored in a single piece of paid or sponsored media that should be included *within* the entry. The lead media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact.

94— BEST CONTENT CREATION FOR MEDIA SITES (Paid)
This includes content strategically created and placed — via paid means — in any news media, subject matter blog, etc.
95 — BEST INFLUENCER PROGRAMS + ENDORSEMENTS (Paid)
This includes securing a paid role for a product or company on social media via an influencer program, entertainment vehicle (film, TV show, online etc.) and/or securing an endorsement from celebrities or other influencers.
96 — BEST MEDIA PARTNERSHIP
This category includes any strategic brand/media partnerships, for example to promote an event, conduct a survey, etc.
97 — BEST SEO/CONTENT DISTRIBUTION PROGRAM (PAID + ORGANIC)
This includes initiatives designed to boost SEO and the distribution of content, including organic and paid SEO initiatives; paid content distribution/syndicates; and paid social media placements.
98 — BEST IN DIGITAL MARKETING/ADVERTISING
This includes any online marketing/advertising, including interactive content/advertising, email marketing, e-commerce, QR codes, etc.

SOCIAL MEDIA & COMMUNITY MANAGEMENT
99 —  BEST USE OF INTEGRATED SOCIAL MEDIA
This category recognizes brands that strategically integrate outreach across social channels to build, reach and engage communities and audiences.
100 —  BEST USE OF SOCIAL NETWORKS
This category spotlights innovative use social networks (like Facebook, Twitter and/or LinkedIn or other similar platforms) for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.
101 – BEST USE OF VIDEO NETWORKS
This category recognizes the best use of video networks (like YouTube, Facebook Video, Vimeo or other similar platforms) for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.
102 — BEST USE OF PHOTO NETWORKS
This category evaluates the best use of photo networks (like Tumblr, Pinterest, Snap and/or Instagram or similar platforms)  for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.
103 — BEST USE OF BLOGS
This category evaluates the best use of blogs for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.
104 — BEST IN CROWDSOURCING & CO-CREATING
The best use of social media communities to source ideas, content, product iteration or any other initiatives co-created between the community and brand.
105 — BEST IN REAL-TIME ENGAGEMENT
This includes using social media to respond in real-time to crises or related breaking news or events that impact a brand and/or its community.
106 — BEST MEME/VIRAL CAMPAIGN
The best idea, image, or video that resonates culturally with audiences.
107 — BEST USE OF GAMIFICATION/USER-GENERATED CONTESTS
This category  includes online and offline games and competitions to engage audiences and/or build communities.

BRAND CONTENT & CREATIVITY
Please include the content that’s being evaluated within your submission.
108 — BEST IN BRAND NARRATIVES
This category recognizes all forms of storytelling content (text, video, podcast, etc) that is created and used by a brand tell its story and engage audiences.
109 — BEST IN DIGITAL BRAND PLATFORMS
This category recognizes websites, microsites, downloadable apps, email marketing and other technical content to support brand narratives and storytelling.
110 — BEST IN BRAND FILM/VIDEO
This includes informational/educational, entertainment-oriented and other video content developed to tell a brand’s story and engage audiences.
111 — BEST IN BRAND ANIMATION
This category looks specifically at the quality and delivery of animation videos used by a brand tell its story and engage audiences.
112 — BEST USE OF ILLUSTRATIONS + PHOTOGRAPHY
This category recognizes the use of infographics, visual design, photography, typography, etc to communicate a brand’s story to audiences.
113 — BEST IN AUDIO: PODCASTS + MUSIC
This category looks specifically at brands tapping into podcasts or using music to tell their story.
114 — BEST IN IDENTITY BRANDING
This category includes any brand and identity work, including logos, posters, package design, marketing collateral, etc.
115 — BEST IN SOCIAL GOOD + PUBLIC SERVICE
This includes cause brand marketing campaigns, corporate-community partnerships, public service work and pro bono work.

ANALYTICS + INSIGHTS
116 — BEST USE OF SOCIAL MEDIA OR ANALYTICS FOR AUDIENCE INSIGHTS OR INFLUENCER TARGETING
This category recognizes efforts designed to guide campaign planning by unearthing audience insights or more precise influencer targeting.
117 — BEST USE OF ORIGINAL/COMMISSIONED RESEARCH FOR PR
This category recognizes original or commissioned research conducted to support public relations or other communications initiatives.
118 — BEST IN MEASUREMENT, POST-CAMPAIGN ANALYSIS
This category recognizes research — such as surveys, focus groups or software — designed to measure the impact of a campaign or other PR/marketing initiative.
119 — BEST IN MARKETING TECHNOLOGY
This category recognizes excellence in marketing technologies developed by a brand, agency or vendor for influencer targeting, content amplification/distribution, social listening, etc — such as influencer databases, wire services, etc.

THE SILVER SABRE AWARDS FOR PUBLIC RELATIONS MANAGEMENT

These awards are designed to recognize the work done by public relations agencies, in-house public relations departments and public relations service providers in developing new products and services and enhancing public relations performance.

120  PR AGENCY EMPLOYEE PROGRAM – for communications between an agency or in-house PR department and its own team members
121    PR AGENCY CITIZENSHIP – for pro-bono work, volunteerism, and philanthropic programs designed to strengthen the relationship of an agency with the wider community
122   PR AGENCY MARKETING – building the brand or reputation of a public relations agency
123    THOUGHT LEADERSHIP IN PR – for books, speeches, bylined articles, original research and other thought leadership activities designed to elevate awareness and understanding of PR and/or a particular PR agency

Contact Information

pdrury@holmesreport.com

Event/Gala/Luncheon Details

The National Maritime Museum in Amsterdam

Visited 92 times, 1 Visit today

Add a Review

You must be logged in to post a comment.

Related Events

January 8, 2018 To May 25, 2018

WELCOME TO THE EACA EURO EFFIES 2018 EACA Euro Effie Awards, the Gold Standard in Marketing Communications Effectiveness, celebrated their 21st edition in 2017. Read more…

November 1, 2017 To February 13, 2018

ADC is the abbreviation for Art Directors Club for Germany e.V.  A well-registered association that brings together leading creative minds. They come from the areas of advertising, design, digital media, editorial, event, communication in space, photography, illustration, scenography, film and music. Read more…

January 1, 2018 To February 16, 2018

The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry. Read more…

January 2, 2018 To March 31, 2018

It’s our mission to recognize, promote and honour the Belgian creative industry and the work that moves businesses, the work that moves minds. Experts from the Belgian world of advertising, design and digital communication get the opportunity to show their best and most original creative work in this unique competition. Read more…

February 5, 2018 To June 1, 2018

The Digital Impact Awards is the UK’s largest celebration of digital work in corporate communications. Since we launched the Digital Impact Awards in 2010, the digital communications landscape has changed dramatically. Read more…

January 1, 2018 To March 30, 2018

Effie stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Read more…

February 5, 2018 To April 17, 2018

Under the patronage of Quadriga Media and Vertriebsmanager.de , the Sales Performance Award honors for the second time excellence in sales and distribution management. Award ceremony: June 6th in the Darmstadtium within the framework of the VMK 2018 Applications will be accepted from mid-January. Read more…

December 1, 2017 To February 16, 2018

The MIXX Awards recognise and celebrate the year’s best digital advertising campaigns in Europe. Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends. Read more…

December 5, 2017 To February 16, 2018

A EUROPEAN COMMUNITY OF EXCELLENCE Since 2007 a group of people, made out of publishers, journalists, editors and academics, come together on a yearly basis, to gather, evaluate and acknowledge the best examples of communication design in our continent. Read more…

February 1, 2018 To April 11, 2018

The German Prize for Online Communication honors services in the field of digital communication. The application runs online via a password-protected application portal. Read more…

19th Kyiv International Advertising Festival, which will be held on May 31 – June 1 in Kyiv is now opened for entries!   Due to its format, competitive rules, requirements, program and jury teams, KIAF has a recognized reputation as one of the most authoritative European competitions in the creativity… Read more…