Strategy Marketing Awards

December 1, 2017

February 9, 2018

http://marketingawards.strategyonline.ca

416-408-2300 x317

Awards Description

WELCOME TO THE 2018 MARKETING AWARDS

It’s time to channel your inner superhero and submit this year’s world-changing campaigns. We also award the work that tackled feats (of advertising) that saved humanity from general inconvenience or inadequacy – so beer, cars and any other category that hasn’t tackled world peace is also in contention. To that end, all Public Service campaigns are entered in a separate stream of categories, so the creative playing field is level. Get ready to take credit for all your Gold M calibre ideas.

NEW FOR 2018: Craft categories
(Animation, Cinematography, Sound Design, SFX, and others)

Regular deadline is February 2, 2018.

Now in their 96th year, the Marketing Awards remain synonymous with the gold standard of creativity, welcoming submissions from agencies, marketers and publishers alike. The lens is creative excellence in advertising and branding: a breakthrough concept, captivating creativity and flawless execution. There are online juries, three final round juries and days of live debate, keeping the Gold M adjudication process rigorous to make sure every great idea gets its due. Enter yours now, and make your awards budget go further.

GUIDELINES & FEES

Eligibility

Entry is open to all marketing and communications agencies, marketing companies and/or marketers based in Canada. All entries must have been conceived and created by people working in the Canadian advertising/communications industries.

Entries must have run in full or in part between  February 28th, 2017 and February 28th, 2018. If entries do not comply with the entry guidelines, they will be disqualified at the discretion of the judging committee. The Marketing Awards are not responsible for any entrant submission error. The decision of the judging committee is final. Full credits must be listed for each entry. (Note: Credits as entered will be used for the awards book and trophies/certificates. Be sure to confirm before submitting. For submissions with shared credit, please also ensure you have discussed how credits will be allocated with your partners before entering.) All decisions by the judges regarding eligibility and awards are final.

 

Shared Credit

For submissions with shared credit, please ensure you have discussed how credits will be allocated with your partners before entering.

 

International Work

Any work primarily conceived and created by people working in the Canadian advertising and/or media industry for clients outside of Canada, or that is executed outside of Canada, is eligible.

 

French Language Entries

The Marketing Awards accept French language entries, but to ensure they are given full and fair consideration by the entire jury each French entry must be accompanied by an English-language translation. Agencies submitting French-language entries are urged to follow the practice common with major international awards programs and produce versions of commercials and ads that have been dubbed and re-typeset in English.

 

The Judging Process

The Marketing Awards are Canada’s definitive showcase of creativity.

Therefore, the lens applied to every entry is essentially a ranking of the ingenuity and expertise within each category. For some cases and certain categories (such as Direct, Digital or PR), evaluating creativity will encompass more than an assessment of craft, and extend to aspects such as inventive targeting, tech mastery and cunning deployment. New criteria for Craft Categories is outlined below.

The following criteria weighting will guide the jury during judging rounds.

Each campaign is evaluated on:

·         Concept (50%): How strong, breakthrough, unique and relevant is the concept of the creative? Is it strategically sound for the brand and the target audience? In the case of integrated programs, is there cohesion and continuity across the campaign?

In relevant cases (i.e. PR, Direct, Digital categories, etc.) the jury will also consider impact when evaluating the concept, i.e. did the entry deliver on the intended objective (metrics and proof of results)?

·         Creativity (25%): How engaging is the entry? How captivating, affecting and impactful is it relative to this category and/or target audience?

·         Execution (25%): How well are all the elements of the program executed? Depending on the category, the jury may focus more closely on impeccable craft, while in other cases seamless flow and faultless deployment will be crucial.

The same lens that guides the jury through all of the Marketing Awards categories will apply to Craft; essentially a ranking of the ingenuity and expertise within each craft. The judges will award entries that showcase a unique vision/voice, flawless execution and an original approach that enhances the core idea.

The following criteria weighting will guide the jury during judging rounds for the Craft entries.

Each craft entry is evaluated on:

Creativity (50%): How engaging is the entry? How captivating and impactful is it?

Execution (50%): How well are all the elements executed?

 

Important Dates and Deadlines

Call for Entries: Opens on Monday, December 4th, 2017

Early Bird Price Deadline: Wednesday, December 20th, 2017, 5:00pm Eastern Time

Regular Entry Deadline: Friday, February 2nd, 2018, 5:00pm Eastern Time

Final Deadline: Friday, February 9th, 2018, 5:00pm Eastern Time

Winners will be announced at the Marketing Awards Gala event on May 31st, 2018.

 

Entry Fees

The fees listed below are per entry, regardless of category, and will rise incrementally as we draw closer to the final deadline.

Early Bird Rate: $250 + HST per entry (December 4th, 2017 to December 20th, 2017, 5:00pm Eastern Time)

Regular Rate: $325 + HST per entry (December 20th, 2017, 5:01pm Eastern Time to February 2nd, 2018, 5:00pm Eastern Time)

Final Entry Rate: $400.00 + HST per entry (February 2nd, 2018, 5:01pm Eastern Time to February 9th, 2018, 5:00pm Eastern Time)

In order for entries to qualify for judging, Brunico Communications Inc. must receive payment before the judging process. If payment is not received, entries will not move to the judicial stage. Entry payments are accepted online only. All payments are final. Any ineligible or withdrawn entries cannot be refunded.

Industry Recognition

Winners are celebrated at the annual Gala in May, which is covered by strategy magazine, and the winning cases are archived online in the Marketing Awards case gallery on the strategy site. The Marketing Awards also count towards the strategy Creative Report Card.

 

How to Enter

1. Review requirements for who may enter.

2. Register to submit your 2018 Marketing Awards entries online. Fill out the registration form. You will be taken to the Entry Dashboard where you may add entries.

3. Click the Add New Entry link.

4. Begin to Enter/Edit your Marketing Awards entries. You will be able to edit and view your entries through the deadline for entries.

5. You will be able to pay for your entry and upload materials starting December 4th, 2017.

6. You must finalize and pay for your entry before the deadline for entries or your entries will NOT be submitted to the Marketing Awards. After the final deadline, your entry will no longer be open for editing, and will be submitted for judging.

 

Preparing Your Entry

We recommend that you begin preparing your entry well in advance of the deadline. We are accepting entries online and although this system has been developed to be user-friendly, starting your online entry submission early will allow any questions you have to be resolved in advance of the deadline.

Your online entry will include the following components:

1. Campaign Title: If you are entering a campaign more than once, be consistent with the campaign title. This will be the information that appears on any awards, or media or presentation materials.

2. Entry Submission Form: Containing basic information about your entry and your company. Upload Signed Entry Release Form

3. Program Credits: The people/titles you would like to see credited for this campaign and whose names will be shown if the entry is a winner. Please consult with partners regarding shared credit PRIOR TO submitting your final entry.

4. Submission Materials: In some categories, entrants are required to submit a Case Document or a 2-minute submission video. Please read the category description carefully to see if this requirement applies to your entry. The content of your entry MUST NOT show who the submitting agency is in order to prevent any bias either for or against your entry.

5. Artwork: Including images, video, audio or PDF files that you will be able to upload to the website. Please see Tech Specs for file specifications. Please note that there are certain categories that require a 2-minute case video to be included with your entry.

6. Hi-Res Promotion Graphic: To be submitted in the artwork area. This image will be used for publication if your entry should win. Please select the image that is most representative of your entry or campaign. We do not contact any winners before the Marketing Awards gala, therefore all entries must provide a Hi-Res Promotion Graphic.

7. Category Selection: It is the entrant’s responsibility to select the correct category and to ensure that their entries meet the eligibility requirements. The Marketing Awards reserve the right to move submissions into categories deemed suitable, however entries submitted in incorrect categories or that are ineligible will not be refunded.

 

Submission Materials

Entrants may submit a Case Document and/or Case Video to any category for the Marketing Awards, but there are particular categories in which the submission of Case Documents and Case Videos are mandatory.

Categories Requiring Case Documents or Case Videos:

Case Document:

DIGITAL

Apps/Mobile

PR

Influencer/Talent Marketing

Community Building

BRANDED CONTENT

DIRECT

Best in Direct

PUBLIC SERVICE

Public Service Branded Content

MULTICULTURAL

Multicultural Best Use of Social Media

Multicultural Adapted Advertising

Multicultural Television

Multicultural Radio

Multicultural Online Film

Multicultural Online

Multicultural Print

Case Video:

DIGITAL

Best Use of Social Media

Creative Use of Technology

Integrated Web Campaign

Games

Best in Augmented/Virtual Reality

PR

Integrated Campaign Led by PR

INTEGRATED CAMPAIGN

OUT-OF-HOME

Experiential/Special Events/Stunts

PUBLIC SERVICE

Public Service Experiential/Special Events/Stunts

Public Service Integrated Campaign

MULTICULTURAL

Multicultural Experiential/Special Events/Stunts

Multicultural Integrated Campaign

 

Case Documents and Videos

A Case Document offers a description of your campaign as it applies specifically to the category in which you have entered it. Case Documents should be a maximum of 500 words. If your campaign has multiple facets (i.e. elements of the campaign may appear in multiple categories), please address category relevance by explaining why it deserves recognition in this specific category, and how central that activity was to the campaign’s overall success. Please ensure that your company name does NOT appear anywhere in your write-up. 

Case Videos operate in the same manner as Case Documents, only in an audio-visual format, and are required when a visual representation of an entry is needed by the jury in order to make an evaluation of the work involved. These videos should be a maximum of two minutes in length.

Each campaign is evaluated on:

·         Concept (50%): How strong, breakthrough, unique and relevant is the concept of the creative? Is it strategically sound for the brand and the target audience? In the case of integrated programs, is there cohesion and continuity across the campaign?

In relevant cases (i.e. PR, Direct, Digital categories, etc.) the jury will also consider impact when evaluating the concept, i.e. did the entry deliver on the intended objective (metrics and proof of results)?

·         Creativity (25%): How engaging is the entry? How captivating, affecting and impactful is it relative to this category and/or target audience?

·         Execution (25%): How well are all the elements of the program executed? Depending on the category, the jury may focus more closely on impeccable craft, while in other cases seamless flow and faultless deployment will be crucial.

Each Craft entry is evaluated on:

Creativity (50%): How engaging is the entry? How captivating and impactful is it?

Execution (50%): How well are all the elements executed?

 

We recommend including the following information in Case Documents and Videos:

·         Overview: What business challenge was this particular marketing campaign looking to address for the client? What were some important factors that were meaningful to the campaign and its success? What was the target audience?

·         Entry Description: How did the program work?

·         Impact: As noted in the Judging Process section of this website, in relevant cases (i.e. PR, Direct, Digital categories, etc.) the jury will consider whether an entry delivered on its intended objectives, and evaluate the entry based on metrics and proof of results.

For the Multicultural Marketing categories, Case Documents are required and should include a clear explanation of any cultural nuances of the creative that may be unknown or missed by judges not from the target demographic.

CATEGORIES

2018 Marketing Awards Categories 

Please review carefully for changes that have been made to the 2018 category list.

PLEASE NOTE: *All Public Service advertising (i.e. advertising paid for by governments, institutions or corporations to promote a public service message, or ads created on behalf of registered not-for-profit organizations) must be entered into the Public Service categories and cannot be entered into any other categories – with the exception of Craft. Public Service campaigns may enter Craft categories as the focus is on artistry, which is not impacted by any potential pro bono / donated media cause advantage. The jury will not consider Public Service entries that appear in any other non-Public Service categories.

FILM

Television Single – 15 Seconds and Under

Television Campaign – 15 Seconds and Under

Television Single – 30 Seconds and Under 

Television Campaign – 30 Seconds and Under 

Television Single – Over 30 Seconds /Long-Form

Television Campaign – Over 30 Seconds /Long-Form

Television Single – Small Budget 

  • Total production cost must not exceed $100,000.

Television Campaign – Small Budget 

  • Campaigns in which total production does not exceed $80,000 for each execution.

Other Broadcast Single 

  • Film shot for platforms other than online or television, including cinema. Judges will give special consideration to films created with the platform in mind. Films shot specifically for an online audience should be submitted to the Online Film categories (see Digital).

Other Broadcast Campaign

  • A series of films shot for platforms other than online or television, including cinema. Judges will give special consideration to films created with the platform in mind. Films shot specifically for an online audience should be submitted to the Online Film categories (see Digital).

RADIO

Single 

Campaign 

SELF-PROMOTION

  • Any work in any medium created solely to promote the entrant’s own brand or services.

 

DIGITAL

Apps/Mobile

  • Mobile content developed for either a mobile application (iPhone/Android, etc.) or mobile website. A Case Document is required.

Best Use of Social Media 

  • Any campaign designed to leverage social media (Facebook, Twitter, Instagram, Snapchat, etc.) to achieve a marketer’s goals. A 2-minute submission video is required.

Creative Use of Technology

  • A digital advertising execution that uses available technology in a way that the jury hasn’t seen before, or the development of a new technology for use by a brand in its advertising campaign. May include the use of 3D printing, wearables, interactive screens or apps, etc. A 2-minute submission video is required.

Online Display Single 

  • An online advertising display unit, including web banners, responsive display units, etc.

Online Display Campaign 

  • A series of online advertising display units, including web banners, responsive display units, etc.

Online Film Single – 15 Seconds and Under

  • Any video playing 15 seconds or shorter that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies.

Online Film Single – 30 Seconds and Under

  • Any video playing 30 seconds or shorter that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies.

Online Film Single – Long-Form

  • Any video playing over 30 seconds that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies.

Online Film Campaign – 15 Seconds and Under

  • A video campaign that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. Each execution in the campaign must be 15 seconds or shorter.

Online Film Campaign – 30 Seconds and Under

  • A video campaign that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. Each execution in the campaign must be 30 seconds or shorter.

Online Film Campaign – Long-Form

  • A video campaign that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. Each execution in the campaign must be longer than 30 seconds. Entries may include webisodes, series, etc.

Integrated Web Campaign

  • Any campaign conducted entirely in online media. The entry must have three or more online elements for the same concept. May include a film plus a microsite, display advertising, email execution or email campaign, etc. Entrants must submit an overview of the campaign describing its various elements and its intent. Entrants may submit film to this category, but it must be accompanied by other types of media – film-only entries must be submitted to the Online Film Campaign category. A 2-minute submission video is required.

Games

  • Any program using online gaming (website, mobile, etc.) to create an engaging experience for the target audience and achieve a marketer’s objectives.  A 2-minute submission video is required.

Best in Augmented/Virtual Reality

  • A marketing execution utilizing augmented or virtual reality technology, including headsets, apps, mobile executions, etc. A 2-minute submission video is required.

** NEW FOR 2018: CRAFT

Animation

  • Recognizing the artistic talent and technical skills that bring storyboards to life in a captivating fashion. Case summary document or video is optional but recommended if the project entailed innovation in approach, process or techniques to accomplish (summaries should describe the creative challenge and how you brought the ideas to life).

Art Direction

  • Recognizing exceptionally flawless design aesthetics. Case summary document or video is only recommended if the project entailed innovation in approach, process or techniques to accomplish (summaries should describe the creative challenge and how you brought the ideas to life).

Cinematography

  • Recognizing the art and science of beautiful film composition – framing, lighting, angles and movement. Case summary document (or video) is optional but recommended if the project entailed innovation in approach, process or techniques to accomplish (summaries should describe the creative challenge and how you brought the ideas to life).

Copywriting

  • Recognizing exceptionally brilliant writing. Case summary document (or video) is likely not needed. However, you are an exceptionally brilliant copywriter, so may want to include one despite the fact that we only recommend it for projects that entailed innovation or unusual techniques (summaries should describe the creative challenge and how you brought the ideas to life).

Direction

  • Recognizing excellence in storytelling decision-making and the vision and skills required to create a brilliant piece of film. Case summary document or video is optional but recommended if the project entailed innovation in approach, process or techniques to accomplish (summaries should describe the creative challenge and how you brought the ideas to life).

Editing

  • Recognizing the artistry and expertise required to create a seamless and riveting cut. Case summary document or video is optional but recommended if the project entailed innovation in approach, process or techniques to accomplish (summaries should describe the creative challenge and how you brought the ideas to life).

Photography

  • Recognizing flawless and arresting images – evocative captures that show an original eye and vision. Case summary document (or video) is optional but recommended if the project entailed innovation in approach, process or techniques to accomplish (summaries should describe the creative challenge and how you brought the ideas to life).

Sound Design

  • Recognizing artistic excellence and expertise in creating a compelling and immersive audio experience. Spans original music to audio effects. Case summary document or video is optional but recommended if the project entailed innovation in approach, process or techniques to accomplish (summaries should describe the creative challenge and how you brought the ideas to life).

Special Effects (FX)

  • Recognizing excellence in creating illusions that avoid detection, or fantastical effects that capture the attention (and imagination) of the audience. Case summary document (or video) is highly recommended if the project entailed innovation in approach, process or techniques to accomplish (summaries should describe the creative challenge and how you brought the ideas to life).

 

PR

Influencer/Talent Marketing

  • The use of a celebrity or influencer in a PR campaign, associating the influencer with a product or service in order reach a target demographic, or establish trust between the target demographic and the product or service. A Case Document is required.

Community Building 

  • A social activity campaign, led by PR, used to rally an online community, enhance brand affinity, and/or effect a change in attitude towards a brand among its consumer base online. Entrants should identify how the campaign was built, how it listened and responded to its target audience, and how it leveraged a creative idea to build a brand’s online community. Entrants should include a Case Document with their entry, outlining results as well as any other relevant information regarding the campaign’s outcome. A Case Document is required.

Integrated Campaign Led by PR 

  • A PR-led campaign that appeared across at least three different types of media. Entries will be evaluated based on how successfully their PR-driven efforts communicated a client or brand’s message, and the effectiveness of the campaign among its intended audience. Entrants are encouraged to include results. A 2-minute submission video is required. 

INTEGRATED CAMPAIGN

  • A single campaign with executions across at least three different media channels. A 2-minute submission video is required.

OUT-OF-HOME

Billboard Single 

Billboard Campaign 

Experiential/Special Events/Stunts 

  • Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships, competitions, etc. A 2-minute submission video is required.

Small-Scale Ambient 

  • Non-standard format advertising that cannot be separated from its environment. Small-scale executions include but are not limited to: materials in bars and restaurants, glasses, beer mats and ashtrays, gas station pumps, flyers, stickers, signage, etc.

Large-Scale Ambient 

  • Non-standard format advertising that cannot be separated from its environment. Large-scale executions include but are not limited to: non-traditional outdoor billboards/advertising, airports, subway stations, cinemas, floor advertising, wraps, wall murals, cinemas, arenas, washrooms, etc.

Point-of-Purchase 

  • Must have direct connection and proximity to point of sale, i.e. in a retail store, at the gas pump etc. Ad must have been created with the intent of swaying last-minute purchasing decisions. Photo evidence of the execution in its environment at the point of sale must be provided to the jury.

Transit/Posters Single 

Transit/Posters Campaign 

BRANDED CONTENT

Entertaining or informative content with highly branded qualities. Includes television programs, commercial films, documentaries, online video or any format that fits with adjacent non-branded content. Can include work that successfully blends an advertising or branding message into a third-party content stream. A Case Document is required.

PRESS

Magazine Single 

Magazine Campaign 

Business Press Campaign

  • Ads appearing in industry magazines and/or newspapers devoted primarily to the coverage of a particular trade or profession. These may be newspaper or magazine submissions or a combination of both.

Business Press Single

  • Ads appearing in industry magazines and/or newspapers devoted primarily to the coverage of a particular trade or profession.

Newspaper Single 

Newspaper Campaign

DIRECT

Best in Collateral 

  • The use of promotional items in a marketing campaign, including but not limited to calendars, letterhead, business promotion material, packaging, etc. May also include giveaways and sampling.

Best in Direct

  • Direct targeting of a specific audience with a call-to-action, whether via direct mail, television, door drops, mobile and social platforms, outdoor marketing, etc. Entrants should include a Case Document outlining their targeting strategy – i.e. how they isolated a particular group, what they decided to do to gain this group’s attention, and how their idea was executed.

 

PUBLIC SERVICE

Refers to advertising paid for by governments, institutions or corporations to promote a public service message, or ads created on behalf of registered not-for-profit organizations. *All public service and not-for-profit advertising must be entered in this category and cannot be entered in any other categories.

Public Service Branded Content 

  • Entertaining or informative content with highly branded qualities – in this case, a public service message should be the outcome of a consumer’s interaction with the execution. Includes television programs, commercial films, documentaries, online video or any format that fits with adjacent non-branded content. Can include work that successfully blends a message into a third-party content stream. A Case Document is required.

Public Service Experiential/Special Events/Stunts 

  • Any program created to ensure consumers have a direct experience with a public service advertising message through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships, competitions, etc. A 2-minute submission video is required.

Public Service Integrated Campaign

  • A single campaign with executions across at least three different media. A 2-minute submission video is required.

Public Service Small-Scale Ambient 

  • Non-standard format advertising that cannot be separated from its environment. Small-scale executions include but are not limited to: materials in bars and restaurants, glasses, beer mats and ashtrays, gas station pumps, flyers, stickers, signage, etc.

Public Service Large-Scale Ambient 

  • Non-standard format advertising that cannot be separated from its environment. Large-scale executions include but are not limited to: non-traditional outdoor billboards/advertising, airports, subway stations, cinemas, floor advertising, wraps, wall murals, cinemas, arenas, washrooms, etc.

Public Service Online

  • Any digital execution of a public service advertising campaign, not including film. Examples may include microsites, display ads, games, apps, etc.

Public Service Online Film Single 

  • Any video that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. Videos edited and uploaded specifically for an online audience must be submitted to this category and not the Public Service Television categories.

Public Service Online Film Campaign

  • A video campaign that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. Videos edited and uploaded specifically for an online audience must be submitted to this category and not the Public Service Television categories.

Public Service Out-of-Home Single 

  • Billboard or poster, including those displayed in public transit spaces.

Public Service Out-of-Home Campaign 

  • Billboards or posters, including those displayed in public transit spaces.

Public Service Press Single 

  • Including newspaper and/or magazine advertisements.

Public Service Press Campaign 

  • Including newspaper and/or magazine advertisements.

Public Service Radio Single 

Public Service Radio Campaign 

Public Service Television Single 

Public Service Television Campaign

Public Service Influencer/Talent Marketing

  • The use of a celebrity or influencer in a PR campaign, associating the influencer with a cause in order reach a target demographic, or establish trust. A Case Document is required.

Public Service Community Building 

  • A campaign, led by PR, used to rally an online community, enhance brand affinity, and/or effect a change in attitude towards a cause / public service message among its consumer base. Entrants should identify how the campaign was built, how it listened and responded to its target audience, and how it leveraged a creative idea to build online community. Entrants should include a Case Document outlining results as well as any other relevant info regarding the campaign’s outcome. A Case Document is required.

Public Service Integrated Campaign Led by PR 

  • A PR-led campaign that appeared across at least three different types of media. Entries will be evaluated based on how successfully their PR-driven efforts communicated a public service message, and the effectiveness of the campaign among its intended audience. Entrants are encouraged to include results. A 2-minute submission video is required.

 

DESIGN

The award categories listed below will be judged by a separate Design jury, but winners will still be acknowledged at the 2018 Marketing Awards Gala.

Corporate Reporting

  • Communications materials from a brand or business, including annual reports (print and/or digital) and other corporate reports.

Brochures/Print Collateral 

  • Printed marketing/business materials, which may include a single execution or multiple items.

Graphics

  • Graphic designs that work to enhance the customer experience. May include environmental graphics (way-finding systems), informational graphics, etc.

Logo/Corporate Identity 

  • May include a redesign of an existing brand/company/institution’s logo or design identity, or the logo/corporate identity for a new brand.

New Brand Launch

  • The design/creation of a new brand’s visual identity. May include digital and physical elements, e.g. website, storefront, design of a retail space, restaurant design, office design, etc.

Promotion

  • Items created for a brand or business that serve a promotional purpose. The items may have appeared in print, digital or physical formats. Entries may include a single execution or multiple items.

Packaging

  • May include either a redesign of an existing brand, or the design for a new brand. The packaging must be available for purchase to consumers. Any packaging designed purely for promotional purposes must be entered into the Promotion category.

Websites/Microsites (Consumer and/or Corporate)

  • The jury will evaluate the visual elements and navigation path of a website created for either a campaign with a fixed start and end point, or a brand/company for an indefinite period of time. Site must be live at the time of entry.

 

MULTICULTURAL MARKETING AWARDS

Entries submitted to the majority of the Multicultural Marketing categories must have been developed by individuals working within the Canadian multicultural marketing industry. All adapted creative must be entered into the “Adapted Advertising” category. The award categories listed below will be judged by a separate Multicultural Marketing jury, but winners will still be acknowledged at the 2018 Marketing Awards Gala.

Multicultural Best Use of Social Media 

  • Any campaign designed to leverage social media (Facebook, Twitter, Instagram, Snapchat, etc.) to achieve a marketer’s goals. A Case Document is required.

Multicultural Adapted Advertising

  • Entries adapted from creative developed outside of Canada, moulded to fit the Canadian multicultural market and target a specific demographic. All work containing adapted creative must be submitted to this category and not to any other Multicultural Marketing category. A Case Document is required.

Multicultural Experiential/Special Events/Stunts 

  • Any program created to ensure consumers have a direct experience with a brand through live events, guerrilla marketing, merchandising, samplings, stunts, sponsorships and competitions. A 2-minute submission video is required.

Multicultural Television 

  • Television advertising executions of any length. Videos created for an online audience must be submitted to the Multicultural Online Film category. A Case Document is required.

Multicultural Radio

  • Radio advertising executions of any length. A Case Document is required.

Multicultural Integrated Campaign 

  • A single campaign with executions across at least three different media. A 2-minute submission video is required.

Multicultural Online Film

  • Any video that was shot specifically for online distribution, including mobile. May include video uploaded to social networking sites (e.g. YouTube, Facebook, Instagram, etc.) by marketers or agencies. Videos edited and uploaded specifically for an online audience must be submitted to this category and not the Multicultural Television category. A Case Document is required.

Multicultural Online

  • Any digital execution of a multicultural marketing campaign, not including film. Examples may include microsites, display ads, games, apps, etc. A Case Document is required.

Multicultural Print 

  • May include both newspaper and/or magazine advertisements. A Case Document is required.

MATERIAL REQUIREMENTS

ACCEPTED FORMATS AND TECHNICAL SPECIFICATIONS FOR ENTRY MATERIALS

Note: All entries require digital files to be submitted

Please refer to Guidelines for details on the entry requirements for each category and the specific items to be submitted with each entry. To ensure the smoothest application process, please use  the Google Chrome browser.

Campaign Documents

Campaign documents must be submitted in PDF format, and uploaded as one of the items for your campaign. Please ensure that your company name does NOT appear anywhere in your write-up.

Screen Shots/Still Images/Company Logos

o File type: .jpg

o Format: 72 DPI

Hi-Res Promotion Graphic

File format: JPG

Minimum 500KB, 300dpi

Landscape orientation, show/talent images only, no logos

Please include the title of your program in the naming of the digital file provided (example: PROGRAM TITLE.jpg)

Video Files

Videos must be submitted directly to the site.

Videos can be no longer than 2 minutes. Files must be uploaded to the site following the specifications below.

o File format: H.264 MPEG-4 video in .mp4 file format

o Aspect ratio: 16:9 NTSC (1920×1080) minimum

o Frame rate: Up to 30 frames per second (constant frame rate)

o Profile: Main Profile Level 3.1

o Audio: AAC-LC audio up to 320 Kbps, 48kHz, stereo audio

Audio Files

Audio must be: mp3 format and a maximum of 10 mb each.

FEES

The fees listed below are per entry, regardless of category, and will rise incrementally as we draw closer to the final deadline.
Early Bird Rate: $250 + HST per entry (December 4th, 2017 – December 20th, 2017 5:00PM Eastern Time)
Regular Rate: $325 + HST per entry (December 20th, 2017, 5:01pm Eastern Time – February 2nd, 2018 5:00PM Eastern Time)
Final Deadline Rate: $400.00 + HST per entry (February 2nd, 2018, 5:01pm Eastern Time – February 9th, 2018 5:00PM Eastern Time )

Payment

It is recommended that you complete all your entries before paying your balance. You can pay for your entries starting Monday, December 4th, 2017. The OES automatically compiles and details your entry fees owing. Payment can only be made by credit card online using the OES when submitting your entries.

In order for entries to qualify for judging, Brunico Communications Ltd. must receive payment before the judging process. If payment is not received, entries will not move to the judicial stage. Entry payments are accepted online only. All payments are final. Any ineligible or withdrawn entries cannot be refunded.

Contact Information

lsantiago@brunico.com

Event/Gala/Luncheon Details

May 31, 2018

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