D&AD Japan

November 1, 2017

February 14, 2018


Awards Description

What is D & AD

Established in 1962 as UK, nonprofit organization D & AD (Design & Art Direction). The D & AD Award, which was created with the aim of encouraging and supporting creativity in design and advertising, has a reputation for the severity of the review and has been a major influence on the evolution of the industry for many years as the crest of the world’s creative. The activities of the group have grown not only as a prize but also as an organization that creates exciting and imaginative communities as the creative highest institution and develops educational activities worldwide with industry leaders to nurture the next generation . All of the income gathered through the awards is utilized for the management of next generation development programs such as New Blood and depicts the fair and sustainable future of the creative industry.

History of D & AD

In 1962, young designers and art directors who later recognized as a noble designer, such as David Bailey, Terence Donovan, Alan Fletcher, Bob Gill, gathered for further growth of the design industry. Initially, we called on ourselves as British Design & Art Direction and held the first year award the following year. Only 16 points were awarded in the total of 2,500 points. Later the name of the organization was renamed D & AD, it is composed not only of the UK but also the creative representative of the design and advertising world all over the world and it continues to grow.

D & AD Award Application Procedure

You can check all D & AD awards here, including overview of application for D & AD Awards for 2018, all categories, fee, examination criteria, submission format, entry deadline, frequently asked questions.

Application form To download PDF, you need to register an account.


    • 1 November 2017

      Entry start

    • 2018 D & AD Award entry started
    • 6 December 2017

      Early Bird Entry End

    • Entry fee until December 6 is 10% off from normal rate
    • 14 February 2018

      Entry end

    • End the 2018 D & AD Award entry
    • 21 April 2018

      A review board

    • April 21 – 23 The Old Truman Brewery, Shoreditch LONDON
    • 24 April 2018

      Black Pencil Jury

    • Old Truman Brewery, Shoreditch LONDON
    • 24 April 2018

      D & AD Festival

    • April 24 – 26 The Old Truman Brewery, Shoreditch LONDON
    • 26 April 2018

      Award ceremony

    • Old Truman Brewery, Shoreditch LONDON

What the D & A prize means

D & AD will recognize excellent ideas and beautiful executions that will open up the next generation for designs and creatives of all sectors. The D & AD Award, which has been well established for its severity in judging from its inception, is recognized as the highest creative award that creatives around the world admire.
Not only does D & AD Pencil signify the award, but also prove your ingenious and outstanding creativity and craft power, which means you are a contributor in the growth of the industry.
D & AD is a not-for-profit organization and all surplus funds are reinvested in the creative industry through the D & AD Foundation, and in addition to nurturing the next generation, we are helping to guide a more equitable and diversified sustainable industry.

Contact Information


Event/Gala/Luncheon Details

April 26, 2018

Old Truman Brewery, Shoreditch LONDON

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