Asia-Pacific Tambuli Awards January 1, 2018

April 18, 2018

Awards Description

Our bias: Human Good in mainstream brand communication!

This is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome to enter. Our focus is on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

The Asia-Pacific Tambuli Awards is the pioneer award show globally on effective advertising for good. It honors brands that do good and do well — the seamless integration of creativity + human good + results.

Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The Asia-Pacific Tambuli Awards began in Manila in 2005, and opened up to the Asia Pacific region in 2012. The Tambuli (a native Filipino horn) is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the industry, to create positive impact in society through marketing communications.


Campaigns that demonstrate the creative use of sound to relay a story. Entries must communicate the brand message through audio excellence, sonic innovation or superior aural storytelling. This category includes entries in the form of radio ads, podcasts, music, etc.

Video Screen

Entries in this category must demonstrate innovation in crafting brand storytelling intended for consumption via a screen – TV ads, cinema, online, out-of-home, etc.

Integrated Digital

Campaigns grounded in strategy, demonstrating excellence in utilizing an integrated mix of content created and distributed on various digital platforms. Entries can include, but are not limited to, social media campaigns, digital platform innovations, search and display ads, digital CRM, and the use of online influencers or blogs.

Integrated Media

Campaigns that demonstrate strategic and tactical thinking in the use of multiple media touchpoints to deliver a compelling, single-minded message.


Executions that exemplify the use of portable, hand-held, and/or wearable devices as integral elements of the campaign.


Works and ideas that capture the attention of the target market out-of-home, leveraging public spaces to bring the brand experience to life.


Works that embody creativity in printed and/or poster work, either in circulation or via outdoor installations.

Social Media

Strategic and creative efforts that focus on developing highly relevant content that resonates with the target market, utilizing social media platforms to achieve results for the brand, product or service.

Brand Experience
& Engagement

Total consumer journey and experience with the brand, including brand activation activities that generate interaction and participation of the intended target market. Entries must demonstrate creativity in bringing brands to life and may include, but are not limited to, events and field marketing, in-store marketing, shopper marketing, merchandising, and product launches.

Best Use of Influencer

Focus on the best use of influencer through a media campaign (multiple or single) to deliver a non-disruptive and single-minded message to the audience through the strategic use of earned and owned media.

Best Use of Programmatic

Strategic and creative efforts that demonstrate standout use of programmatic media buying, delivering not only effective but efficient results. Entries include the use of software or any programmatic channel to purchase advertising as opposed to traditional process of ad placements.

binary option auto signals Winners will be chosen using the following criteria:


Creative idea and
execution of human good.


Financial/Business Results.
Met or surpassed business objectives.

Judging Process

  1. All entries submitted to the Asia-Pacific Tambuli Awards undergo a pre-screening process. The pre-screening process is conducted by the organizers of the award to ensure that all entries comply with the rules and regulations of the competition.
  2. The following criteria are basis for disqualifying entries at the pre-screening phase:
    1. Entries whose idea or overall message are contrary to those that the Asia-Pacific Tambuli Awards upholds.
    2. Entries whose message or advocacy is deemed offensive to national, cultural, or religious values and sentiments, or are contary to public morals.
    3. Entries whose values are not clearly evident or depicted in the creative materials submitted.
    4. Entries submitted by institutions, organizations, interest groups, or advocacies that are known publicly to espouse and foster ideas or systems of belief that are contrary to those upheld by the Asia-Pacific Tambuli Awards.
    5. Entries that are badly written, lacking in rigor, depth, and accuracy.
  3. All pre-screened entries in the Media & Digital, and Humanity and Culture Cluster Categories are evaluated by the Plenary Jury, composed of an international group of distinguished client and agency heads. Evaluation is conducted online to determine the bronze, silver, and gold winners.
  4. All pre-screened entries for the Creative Cluster Categories will be evaluated by the Creative Executive Jury live, to determine the bronze, silver, and gold winners.
  5. All gold winners in the various categories shall then be evaluated by the Overall Executive Jury, to determine which among the gold winners deserve to be elevated to Grand Prix. From among the Grand Prix winners, the Overall Executive Jury chooses only one winner for the Platinum, the highest honor in this competition.
  6. An independent third party will audit the awards process.
  7. The decision of the jury on all entries is final


SINGLE13, 500

1 material only


More than 1 material using 1 medium


Multiple Media

Late entries will be charged an additional PHP 3,500 per entry. We are a non-vat institution. Fee is exclusive of bank and other charges.

source site Payments may be settled online through our online payment gateway.

Payments for foreign entries may be made through wire transfer:

Please email a copy of your wire transfer slip to to credit your payment.



1 material only


More than 1 material using 1 medium


Multiple Media

Late entries will be charged an additional USD 80 per entry.
Payment is subject to 7% processing fee to cover bank and other related charges.

Fee is exclusive of bank and other charges.

here Payments may be settled online through our online payment gateway.

Payments for foreign entries may be made through wire transfer:

Please email a copy of your wire transfer slip to to credit your payment.

Contact Information

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